Brand Tone

Warm, Artisanal, and Trustworthy

Brand Values

• •Quality & Craftsmanship
• •Sustainability & Ethics
• •Authenticity
• •Customer Satisfaction
• •Well-being

Best Practices

• •Always reinforce the artisanal nature of the products. Use words like "hand-poured," "small-batch," "crafted in our workshop," and "artisanal" to remind customers of the unique quality and care that goes into each item.
• •Don't just list scent notes; describe the feeling they evoke. Use words like "cozy," "tranquil," "uplifting," "serene," "luxurious," and "comforting" to connect the fragrance to an emotional experience.
• •In product descriptions, social media bios, and ads, regularly mention the "100% soy wax," "vegan," and "cruelty-free" aspects. This is a key differentiator and a major selling point for your target audience.
• •Address your audience directly ("your home," "you'll love"). Keep the tone friendly and personal, as if you are a passionate maker speaking directly to a valued customer. Sign off emails or posts with a personal touch when appropriate.
• •Whether it's a social media post about the creation process or an "About Us" feature, share the passion and the "why" behind the brand. This builds a stronger connection and fosters brand loyalty beyond the product itself.

Social Perception

The public and customer perception of EW CANDLES & WAX is highly positive. It is viewed as a reliable, high-end independent brand that delivers on its promises. Customers perceive the products as a worthwhile indulgence or a perfect gift. The brand is seen as authentic and passionate, and buyers feel good about supporting a small business with strong ethical commitments. The aesthetic is perceived as modern, clean, and elegant, allowing the products to fit well in contemporary home decor.

Copy Examples

• •Meet your new moment of calm. ✨ Introducing [Scent Name], a soothing blend of [Note 1], [Note 2], and [Note 3]. Each candle is hand-poured with 100% soy wax right here in our Manchester workshop. Ready to transform your space? Tap to shop and welcome tranquility home.
• •You shouldn't have to choose between a beautiful scent and a clean conscience. At EW Candles & Wax, our products are always handmade, 100% vegan, and cruelty-free. Experience the difference of small-batch, soy-wax fragrance. Shop our collection today.
• •Handcrafted in Manchester. Pure Soy Wax. Unforgettable Scents. Fill Your Home with Light & Love.
• •Bold, warm, and sophisticated. Our Sandalwood & Black Pepper candle is an invitation to unwind in luxury. Rich, woody notes of sandalwood combine with a kick of spicy black pepper to create an atmosphere of serene confidence. Hand-poured using ethically sourced soy wax for a clean, long-lasting burn. Perfect for evenings in and moments of reflection.
• •Hi [Customer Name], as the seasons change, it's the perfect time to make your home a sanctuary. Our artisanal candles and wax melts are here to help you do just that. For a limited time, enjoy 15% off our entire Autumn Collection. Bring the warmth of handcrafted fragrance home.