Brand Tone

Adventurous, Exciting, Innovative, Modern, Approachable, User-Friendly, Eco-conscious, Passionate

Brand Values

• •Innovation
• •Performance
• •Accessibility
• •Sustainability/Eco-friendliness
• •Safety
• •Customer Experience

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., adventurous, innovative, friendly), key messaging points, preferred terminology, and words to avoid. This ensures everyone creating content is on the same page.
• •Focus on "You" and Benefits, Not Just Features: While highlighting innovative features is important, frame them in terms of how they benefit the customer and enhance their experience. Use "you-centric" language (e.g., "You can experience..." instead of "Our boards have...").
• •Use Action-Oriented and Evocative Language: Employ strong verbs and descriptive adjectives that convey excitement, freedom, and the thrill of the experience (e.g., "unleash," "glide," "carve," "exhilarating," "effortless").
• •Maintain Authenticity and Passion: Let the genuine passion for water sports and innovation shine through in the copy. Avoid overly corporate or generic language. Share stories and user experiences where possible.
• •Ensure Consistency Across All Channels: The brand voice should be consistent across the website, social media posts, email marketing, advertisements, and customer service interactions. Regularly review content to ensure it aligns with the established tone.

Social Perception

Positive: Customers generally perceive the brand as providing exciting, fun, and innovative products that offer a unique water sports experience. The quietness and eco-friendliness of the electric boards are often highlighted as significant advantages.

Copy Examples

• •Headline: Unleash the Wave. Silently. Body: Experience the rush of the ocean like never before. Our electric surfboards and eFoils glide effortlessly, offering pure exhilaration without the noise or emissions. Your adventure awaits. #EwaveSurf #ElectricSurfing #FutureOfWaterSports
• •Headline: From Zero to Stoke in Seconds. Body: Why wait for the perfect wave? With Ewave, you command the water. Intuitive controls and instant power mean more time riding, less time waiting. Ready to carve your own path? #RideTheFuture #Efoil #JetboardFun
• •Headline: Innovation You Can Feel. Performance You Can Trust. Body: Engineered for thrill-seekers and built to last. Our cutting-edge electric jet boards are crafted with premium materials and rider-focused design. Discover the Ewave difference. #EwaveTechnology #WaterSportsGear #AdventureProof
• •Headline: Your Ocean. Your Rules. Eco-Friendly Power. Body: Embrace the freedom of the water with a clear conscience. Ewave electric surfboards offer a high-performance, zero-emission ride. Protecting the playgrounds we love, one wave at a time. #CleanThrill #SustainableSurfing #Ewave
• •Headline: Family Fun, Electrified. Easy to Learn, Impossible to Forget. Body: Create unforgettable memories on the water. With beginner-friendly features and adaptable designs, Ewave makes the thrill of electric surfing accessible to everyone. Dive into your next family adventure! #EwaveFamily #ElectricAdventures #WaterFunForAll