Brand Tone

Friendly and Approachable, Community-Oriented, Trustworthy and Reassuring, Enthusiastic and Passionate, Slightly Playful/Cute

Brand Values

• •Quality
• •Sustainability
• •Customer Focus & Service
• •Community Support
• •Value/Affordability
• •Passion and Personal Touch

Best Practices

• •Embrace "Mama-to-Mama" Language: Use warm, empathetic, and relatable language that speaks directly to mothers. Share personal anecdotes or insights where appropriate (like Lexi's story).
• •Highlight Core Values Consistently: Weave in keywords related to quality, sustainability, community, and being "mama-approved" across all platforms and product descriptions.
• •Be Visually Cohesive and Authentic: Use visuals (photos, videos) that reflect a bright, caring, and perhaps slightly whimsical aesthetic. Showcasing real-life (like market setups, the owner) builds authenticity.
• •Engage Genuinely: Respond to comments and messages with the same friendly, helpful, and community-focused tone. Use emojis appropriately to convey warmth on platforms like TikTok and Instagram.
• •Tell Your Story: Regularly remind your audience about the "why" behind Evvie Bean's – a boutique born from a mother's love and desire to provide the best for her children and others. This personal connection strengthens the brand's approachable and trustworthy image.

Social Perception

Positive Customer Satisfaction, Trusted Source for Quality & Specialty Items, Community-Involved Small Business, Reliable and Knowledgeable, Engaging and Relatable (especially on TikTok)

Copy Examples

• •Instagram Post (New Arrival - Bamboo Sleeper): Sweet dreams are made of this! ☁️ Our newest buttery-soft bamboo sleeper has just landed, lovingly handpicked for your little bean. Gentle on skin, kind to our planet, and oh-so-cozy for all-night cuddles. Because every mama (and baby!) deserves the best. Shop the collection now - link in bio! #EvvieBeansBaby #OrganicBaby #SustainableStyle #BoiseMoms #MamaApproved
• •Facebook Ad (General Boutique Awareness): Hey Boise Mamas! 👋 Looking for adorable, high-quality, and sustainable goodies for your little one? Evvie Bean's Baby Boutique is your local one-stop shop, founded by a mama, for mamas! From snuggly bamboo jammies to unique playtime treasures, we've got everything your baby bean needs. Enjoy 10% off your first order when you sign up for our newsletter! Visit evviebeansbabyboutique.com today. #ShopSmallBoise #BabyBoutique #EvvieBeans #SupportLocal
• •TikTok Video Caption (Market Day BTS): Market day madness & magic! ✨ So much fun connecting with our amazing Boise community today at [Market Name]! Thank you for supporting this #MamaOwnedBusiness. Weren't able to make it? Don't worry! All these cute finds (and more!) are waiting for you online. 😉 #EvvieBeansBabyBoutique #ShopLocalIdaho #MomtrepreneurLife #BabyFashionFinds #GratefulHeart
• •Product Description (Organic Cotton Onesie): Wrap your little sprout in pure comfort with our 100% organic cotton onesie! We know how important gentle fabrics are for delicate skin, which is why this piece is not only super soft but also sustainably sourced. Perfect for everyday adventures and 'mama-approved' for quality and cuteness! Because your baby deserves the best, naturally. 🌱
• •Email Newsletter Snippet (Highlighting Values): At Evvie Bean's, we're more than just a baby boutique. We're a community, founded on a mama's passion for quality, sustainability, and bringing a little extra joy to your parenting journey. Each item is thoughtfully selected, keeping your little one's comfort and our planet's future in mind. Thank you for being part of our Evvie Bean family! Explore our latest eco-friendly arrivals this week...