Brand Tone

Professional, Reassuring, and Expert.

Brand Values

• •Expertise and Quality
• •Reliability and Service
• •Social Responsibility
• •Sustainability
• •Accessibility

Best Practices

• •Leverage the Automotive Heritage: Always connect the consumer-facing products and services back to the parent company's engineering and manufacturing expertise. This is a powerful differentiator that builds immediate credibility.
• •Be Direct and Confident: Avoid overly casual or playful language. The tone should be professional and straight-to-the-point, reflecting an expert who is confident in their products and services. Use clear, strong statements.
• •Emphasize "Care" in All Contexts: Whether it's caring for a customer's EV charging needs, their car's paintwork, the community through employment, or the planet through sustainability, the word "Care" should be a recurring theme that ties the brand's different facets together.
• •Translate Technical Features into Customer Benefits: Instead of just saying "we have expert engineers," say "you get the peace of mind that comes from an expert installation." Frame every feature in terms of the value and reassurance it provides to the customer.
• •Maintain a Consistent Visual Identity: Ensure that the branding across the EV charging service, the car care products, and any corporate communications is clean, professional, and cohesive. A unified visual language will reinforce the message that this is all one trusted entity.

Social Perception

The brand is perceived as an established, credible, and serious industrial player that is leveraging its expertise to enter consumer markets with a promise of quality and reliability.

Copy Examples

• •Keep Your Fleet Moving. Zero Downtime. At Evtec Care, we know that vehicle uptime is critical. As a Tier 1 automotive supplier, we bring manufacturing-level expertise to our nationwide EV charger maintenance and repair services. Our directly employed engineers are on call 24/7 to ensure your fleet is always ready to go. Partner with the experts in EV infrastructure.
• •Expert EV Charger Installation, From Our Factory to Your Home. Don't just install a charger, install confidence. Evtec Care is backed by one of the UK's leading automotive parts manufacturers. We provide professional, hassle-free home EV charger installations with a focus on safety and reliability. Get a quote today and charge with peace of mind.
• •The Professional's Choice for a Showroom Shine. Why settle for less? Our Advanced Alloy Wheel Cleaner is developed with the same passion for quality that we put into automotive parts for top UK brands. Tough on dirt, gentle on your wheels, and kind to your wallet. Tap to shop the 'no nonsense' clean.
• •EV Charger Down? Get a First-Time Fix. | Evtec Care Our expert engineers offer nationwide 24/7 EV charger repair. Backed by automotive manufacturing excellence. We get you charging again, fast.
• •Quality Runs in Our Veins. From the factory floor to your front door, Evtec is driven by quality, reliability, and a commitment to our people and planet. Whether it's a critical EV component or a pH-neutral car wash, we believe in doing things right.