Brand Tone

Helpful & Customer-centric, Accessible & Affordable Luxury, Modern & Stylish, Reliable & Quality-focused

Brand Values

• •Customer Satisfaction
• •Affordability & Value
• •Quality & Durability
• •Convenience
• •Ethical Sourcing

Best Practices

• •Prioritise "Affordable Luxury": Always balance the aspiration of stylish, modern furniture with the reassurance of good value and fair pricing. Avoid overly technical jargon; focus on the lifestyle benefits.
• •Emphasise Customer-Centricity: Ensure the copy is welcoming, helpful, and reassuring. Highlight easy returns, responsive customer service, and delivery benefits. Use phrases like "we're here to help" or "shop with confidence."
• •Showcase Quality & Durability Subtly: Instead of just saying "high quality," describe the benefits – "built to last," "resilient materials," "designed for everyday living." Mention warranties where appropriate to build trust.
• •Maintain Clarity and Simplicity: Make product descriptions easy to understand, focusing on key features and benefits. Ensure website navigation and calls to action are clear and straightforward, reflecting the "effortless online shopping" value.
• •Use Positive and Inviting Language: Words like "enhance," "transform," "joy," "comfort," "dream," and "stylish haven" can create an aspirational yet accessible feel, aligning with the brand's aim to bring joy and comfort to customers' lives.

Social Perception

Positive Customer Service, Good Value for Money, Reliable Delivery, Product Quality, Trustworthy Retailer

Copy Examples

• •Headline: Your Dream Garden, Affordably Realised. Body: At Evre, we believe stylish outdoor living shouldn't break the bank. Discover our range of high-quality rattan furniture and transform your space into a chic retreat, all delivered quickly to your door. Effortless style, exceptional value.
• •Headline: Modern Comfort Meets Lasting Quality. Body: Upgrade your home with Evre's contemporary furniture collections. Designed for modern living and built to last, our pieces combine sleek aesthetics with practical durability. Plus, our friendly UK-based customer care team is always here to help you make the perfect choice.
• •Headline: Love Your Home, Faster. Free Next-Day Delivery! Body: Why wait to create the home you deserve? Evre offers fast, free next-day delivery on our stunning range of home and garden essentials. From stylish sofas to practical storage, find your perfect piece today and enjoy it tomorrow.
• •Headline: Evre: Where Style is Simple and Support is Standard. Body: Shopping for home furnishings should be a joy, not a chore. Our curated collections make finding beautiful, affordable pieces easy. And with our dedicated customer service and solid warranties, you can shop with complete confidence.
• •Product Snippet: The CosmoGrill BBQ: Sizzle in Style, Season After Season. Body: Crafted for performance and designed for a sophisticated outdoor kitchen experience. Our CosmoGrill range offers robust quality and innovative features, ensuring memorable gatherings for years to come. Backed by Evre's commitment to customer satisfaction.