Brand Tone

Aspirational and functional, using ambitious language to project a high-tech image combined with a direct, sales-oriented approach that is simple, benefit-focused, and aims to build trust through clear policies.

Brand Values

• •Quality and Performance
• •Customer-Centric Policies
• •Technological Advancement

Best Practices

• •Lead with the Benefit, Support with the Feature: Start with what the customer gains (e.g., "A worry-free commute") and then explain how (e.g., "with our shatterproof screen protector").
• •Maintain a Confident and Aspirational Tone: Use strong, positive language ("advanced technology," "unleash your creativity," "ultimate protection") to build a premium brand image, even with simple products.
• •Build Trust in Every Copy: Consistently mention trust-building elements like the "30-Day Money-Back Guarantee," "Secure Checkout," and "High-Quality Products" across the website, ads, and emails.
• •Use Clear and Direct Calls-to-Action (CTAs): Avoid vague phrases. Use action-oriented CTAs that tell the customer exactly what to do next, such as "Shop the Collection," "Secure Your Discount," or "Track Your Order."
• •Develop a Social Voice (When Applicable): If the brand decides to create social media profiles, the tone should be engaging and helpful. Focus on showcasing product durability, sharing tech tips, and running interactive polls to build a community and gather social proof.

Social Perception

Almost non-existent due to lack of online footprint. Perception is shaped entirely by the website itself and third-party tools like ScamAdviser's low trust score, leading to a largely negative view, with the brand perceived as a standard online gadget store, raising questions about legitimacy and quality due to generic presentation and lack of social proof.

Copy Examples

• •Product Ad (Instagram Story/Facebook Ad): Headline: Your screen's best defense is here. Body: Scratches? Cracks? Not anymore. Our 3-in-1 Protectors offer edge-to-edge clarity and military-grade durability for your iPhone or Samsung. Tap to shop and get 21% off! Call to Action: Shop Now
• •Website Homepage Banner: Headline: Technology That Keeps Up With You. Body: From robust screen protection to essential tech accessories, EvoTech delivers performance you can rely on. Free shipping on orders over €35. Call to Action: Discover Our Products
• •Email Marketing (Welcome Email): Subject: Welcome to EvoTech! Here’s your 10% Off. Body: Thanks for joining the EvoTech family! We're committed to bringing you top-quality tech that enhances your daily life. Use code WELCOME10 on your first order and experience the difference. Call to Action: Claim My Discount
• •Google Search Ad: Headline 1: EvoTech ES Official Store. Headline 2: 3-in-1 Screen Protectors. Description: High-quality, durable screen protection for iPhone & Samsung. 30-Day Money-Back Guarantee. Secure Payments. Shop the collection today. Sitelinks: iPhone Protectors | Samsung Protectors | Contact Us
• •Product Page Call-to-Action Text: Add to Cart – Secure My Device