Brand Tone

Empowering, Youthful, and Accessible

Brand Values

• •Quality and Efficacy
• •Self-Care and Confidence
• •Accessibility and Affordability
• •National Pride
• •Nature Meets Science

Best Practices

• •Lead with Empowerment: Always frame the product benefit in terms of how it will make the customer feel (e.g., confident, radiant, powerful), not just what it does.
• •Maintain a Youthful, Engaging Voice: Use emojis strategically, ask questions to encourage comments, and keep sentences clear and concise. Adapt the tone slightly for each platform —more playful on TikTok, slightly more informative on Facebook and the website.
• •Emphasize "Affordable Luxury": Consistently use words like "luxurious," "premium," "indulgent," alongside "affordable" and "everyday" to reinforce this core value proposition.
• •Incorporate "Nature & Science": Briefly mention the combination of quality natural ingredients and effective formulations to build trust and highlight product quality without using overly complex jargon.
• •Highlight Egyptian Roots: Proudly mention being an "Egyptian brand" where appropriate. This fosters community and resonates strongly with the local target audience, building a loyal customer base.

Social Perception

The general perception of Evory is highly positive. Customers see it as a reliable, high-quality local brand that delivers on its promises, particularly valuing its effective products, aesthetic appeal, and good value for money.

Copy Examples

• •Wrap yourself in confidence. Our new Velvet Petals Body Lotion isn’t just about moisture; it’s a daily ritual of self-love. Silky, fragrant, and all yours. ✨ #EvoryEgypt #EverydayLuxury
• •(Video shows a drop of serum landing on skin, followed by shots of glowing, happy faces) POV: You found the secret to dewy, happy skin. Our Hyaluronic Acid Boosting Serum is pure hydration in a bottle. Get ready to glow!💧 #EvoryGlowUp #SkinGoals
• •Tired of skincare that doesn't deliver? As a proud Egyptian brand, we craft products that blend nature and science for results you can see and feel. ✨ Discover your best skin with Evory. Shop our best-sellers now! #EvorySkincare #MadeInEgypt
• •Your Self-Care Celebration Starts Now. ✨ Treat yourself to the radiant skin you deserve. Enjoy 20% off all Evory skincare and body care essentials for a limited time. Because you're worth it.
• •Subject: Ready for a confidence boost? Hey [Name], at Evory, we believe beauty starts with feeling good. Whether it's the scent that makes you smile or the serum that makes you glow, our creations are here to celebrate YOU. Rediscover your radiance with our customer favorites.