Brand Tone

Promotional and Value-Driven, direct, urgent, and reassuring

Brand Values

• •Value and Affordability
• •Authenticity and Quality
• •Convenience and Trust

Best Practices

• •Lead with Value: Always start with the benefit to the customer.
• •Use Reassuring Language: Consistently pair discount-focused messaging with words that build trust (e.g., authentic, guaranteed).
• •Maintain a Direct and Clear Voice: Avoid overly clever or ambiguous language; inform the customer about the deal clearly.
• •Highlight Trust Signals: Reinforce policies like Free Shipping, 30-Day Returns, and Secure Checkout.
• •Leverage Brand Names: Use well-known brand names prominently in headlines, titles, and ad copy.

Social Perception

On eBay, the brand is perceived as a highly reputable and reliable seller. Off eBay (evorr.com website), new customers may be cautious or skeptical due to the lack of social media presence and a generic website design.

Copy Examples

• •Don't Pay Full Price: Up to 70% Off Samsonite, Delsey & More.
• •Authentic Designer Brands. Unbelievable Outlet Prices. Shop the latest arrivals before they're gone.
• •Why pay retail? This genuine [Brand Name] dress features the quality and style you love for a fraction of the price. 100% authentic, guaranteed.
• •Your favorite brands just hit the outlet. Shop authentic handbags, shoes, and apparel with free US shipping and 30-day returns. The best prices are at evorr.com.
• •The Designer Outlet You've Been Looking For. Top Brands in Luggage, Fashion & More at Up to 70% Off.