Brand Tone

Aspirational & Enhancing, Informative & Benefit-Oriented, Trendy & Current, Accessible & Direct, Enthusiastic & Positive

Brand Values

• •Quality & Efficacy
• •Customer Experience
• •Natural & Ethical Considerations
• •Innovation & Trendiness
• •Transformation & Confidence

Best Practices

• •Always Emphasize the 'Experience': Continue using phrases like 'Enjoy the beauty experience' or variations that highlight the positive journey and outcome of using Evorie Beauty products.
• •Lead with Benefits, Support with Features: Start by telling the customer how the product will improve their life, hair, or skin (e.g., 'Achieve a brighter glow,' 'Say goodbye to frizz'). Then, detail the key ingredients or technology that make it possible.
• •Use Positive and Evocative Language: Words like 'radiant,' 'luxurious,' 'dazzling,' 'transform,' 'nourishing,' 'youthful,' and 'glow' reinforce the aspirational and results-driven nature of the brand.
• •Tailor Tone to the Platform (Slightly): While maintaining core consistency, allow for slight adjustments. For instance, TikTok can be more informal, trendy, and use relevant hashtags/sounds, while website copy might be slightly more detailed and polished. The core message of quality and transformation should remain.
• •Incorporate Social Proof and Urgency (where appropriate): Use customer testimonials (once more are gathered) and phrases that create a sense of excitement or a call to action (e.g., 'Discover your new favorite,' 'Limited stock on bestsellers'). This aligns with the enthusiastic and direct aspects of the brand's tone.

Social Perception

Trusted Source (for some), Regional Player, Modern Beauty Destination, Engaged with Arabic-Speaking Market, Visually Appealing

Copy Examples

• •Headline (Website Banner): Unlock Your Radiance. Discover the Evorie Beauty experience and let your natural glow shine.
• •Product Description (Instagram Post for a Hair Mask): Thirsty hair? Quench it with our Karseell Collagen Hair Mask! ✨ Packed with nourishing Argan oil, watch your locks transform from dull to dazzling. Get ready for your best hair days yet! #EvorieBeauty #HairGoals #CollagenBoost
• •Email Subject Line: Your Beauty Upgrade Awaits, [Customer Name]! ✨
• •TikTok Video Caption (Showcasing a styling tool): Effortless waves, stunning styles! 😍 Our [Product Name] tool makes every day a great hair day. Get yours and step into the spotlight! #EvorieBeauty #HairTransformation #BeautyTools #EasyStyling
• •Facebook Ad Copy: Tired of skincare that doesn't deliver? At Evorie Beauty, we bring you premium, effective solutions to reveal your most radiant, youthful-looking skin. Explore our collection today and enjoy the beauty of results. [Link to website]