Brand Tone

personal, aspirational, and reassuring

Brand Values

• •Empowerment and Confidence
• •Innovation and Convenience
• •Quality and Ethical Practices
• •Customer-Centricity

Best Practices

• •Lead with the "Why": Always connect the product back to the core mission of empowerment and confidence. Frame the copy around how the lashes will make the customer feel, not just how they look.
• •Speak Directly and Personally: Use a conversational, first-person, or direct-address ("you") tone. Continue the founder's approach of being transparent and relatable, avoiding overly corporate or generic marketing language.
• •Anticipate and Reassure: Proactively address potential customer doubts (e.g., "Is it safe?", "Is it hard to apply?"). Use reassuring language and highlight the quality, safety, and ease-of-use features in your copy.
• •Emphasize "Effortless": The concept of simplicity and convenience is a key value proposition. Use words like "easy," "seconds," "simple," "ditch the hassle," and "effortless" to reinforce this benefit consistently across all communications.
• •Champion Ethical Quality: Regularly mention the "cruelty-free," "vegan," and "premium Korean silk" aspects. This not only appeals to conscious consumers but also justifies the product's premium positioning and builds trust in the brand's integrity.

Social Perception

Positive among existing users, perceived as an emerging niche player in magnetic eyelashes within the Indian market, but with limited mainstream awareness.

Copy Examples

• •Headline: Ditch the drama. Keep the lash. Body: Tired of messy glue and tricky applications? Evor Beauty’s magnetic lashes give you a flawless, confident look in seconds. Just line, click, and conquer your day. Effortless beauty is finally here.
• •Headline: Your 5-Minute Secret to All-Day Glamour. Body: From your morning meeting to your evening out, get the stunning lashes you love without the wait. Our 10-magnet system holds strong, and our cruelty-free Korean silk feels weightlessly comfortable. Because confidence should never be complicated.
• •Headline: The one beauty accessory you’ll actually love wearing. Body: Introducing lashes that feel as good as they look. Made with a soft cotton band and premium vegan fibers, Evor Beauty is designed for comfort and crafted for compliments. It’s time to enhance your beauty, your way.
• •Headline: First-time falsies? Welcome to the easy side. Body: If you've always found false lashes intimidating, we made these for you. Our magnetic liner is as simple as drawing a line, and the lashes snap right into place. Get that 'I can't believe I did it myself' look, on your very first try.
• •Headline: More than just lashes. It's a fresh start. Body: Born from a dream to bring effortless confidence to Indian women, Evor Beauty is our passion. Every pair of our vegan magnetic lashes is a promise of quality, simplicity, and the power of a fresh perspective. Join us on our journey.