Brand Tone

Inviting, informative, and health-focused; accessible, friendly, and engaging, aiming to educate without being overly clinical.

Brand Values

• •Health and Wellness
• •Quality and Natural Ingredients
• •Innovation and Heritage
• •Sustainability and Ethical Sourcing
• •Environmental Consciousness

Best Practices

• •Maintain a Health-Focused Narrative: Always connect the product to its health benefits, using an inviting and encouraging tone, with phrases like "supports wellness" or "a healthful choice" instead of medical claims.
• •Educate and Inform: Use blog posts, social media captions, and product descriptions to educate consumers about unique ingredients and their origins, building trust and positioning the brand as an expert.
• •Emphasize Quality and Sourcing: Consistently mention the high quality of coffee beans and ethical, sustainable sourcing practices to appeal to conscious consumers and justify premium positioning.
• •Use Inviting and Inclusive Language: Employ a warm, friendly tone with questions and engaging prompts to encourage interaction and make customers feel part of a community.
• •Ensure Visual and Textual Harmony: Reflect visual elements, like the mandala packaging, in the copywriting's calm, mindful, and Indian heritage-rooted tone for a cohesive and memorable brand experience.

Social Perception

Perceived as an innovative and trustworthy brand successfully merging coffee enjoyment with health benefits. Seen as a premium coffee brand for health-conscious consumers and those interested in Ayurvedic wellness, known for its unique herb infusions, quality, and distinctive offerings.

Copy Examples

• •Elevate your daily ritual. Our coffee, infused with the natural goodness of Ashwagandha and Turmeric, is more than just a morning cup. It's your moment of wellness, designed to help you feel your best. Sip the benefits. #EvoraGreens #WellnessInACup
• •Discover a new way to coffee. We've blended rich, aromatic coffee beans with ancient Indian herbs to create a flavor experience that awakens your senses. Which infusion will you try first? #HerbalCoffee #TasteTheTradition
• •Your perfect cup, instantly. Our Easy Dip Coffee bags bring you the rich taste of expertly brewed coffee without the fuss. Just dip, sip, and enjoy a moment of pure, flavorful bliss. #EffortlessCoffee #EvoraGreens
• •From the farms of Chikmagalur, straight to your cup. We ethically source the finest Arabica and Robusta beans, ensuring every sip is a testament to quality and sustainability. Experience the pure taste of nature. #SustainablySourced #QualityCoffee
• •Start your day with intention. Evora Greens is for those who seek balance, flavor, and a touch of wellness in every moment. Join our community and redefine your coffee experience. #LiveWell #EvoraGreens