Brand Tone

Enthusiastic & Passionate, Customer-Centric & Helpful, Expert & Knowledgeable, Aspirational & Premium, Approachable & Friendly

Brand Values

• •Quality & Performance
• •Customization & Personalization
• •Customer Satisfaction & Service
• •Craftsmanship & Expertise
• •Value

Best Practices

• •Speak the Gamer's Language Authentically: Use terminology and references that resonate with the gaming community (e.g., "level up," "rig," "dominate," "flawless FPS") but avoid forcing slang or memes if it doesn't feel natural. Show genuine enthusiasm for gaming technology.
• •Prioritize Personalization and Customization: Consistently emphasize the bespoke nature of the builds. Use phrases like "tailored to you," "your unique vision," "custom-crafted," and highlight how each PC can be different.
• •Showcase Expertise with Clarity: Explain technical aspects in a way that is understandable but also conveys deep knowledge. Focus on the benefits of premium components and expert craftsmanship (e.g., "meticulously managed cables for optimal airflow," "hand-bent custom cooling loops for peak performance and stunning aesthetics").
• •Maintain a Helpful and Approachable Voice: Even when discussing high-end builds, ensure the tone remains welcoming. Encourage questions and interaction. Phrases like "Talk to our friendly team," "We're here to help," or "Let's discuss your dream build" foster this.
• •Visually Align Copy with Imagery (Especially on Social Media): Ensure the copy complements the high-quality visuals of the PC builds. If showcasing a sleek, powerful machine, the copy should mirror that with words like "powerhouse," "elite performance," "stunning visuals," reinforcing the premium feel.

Social Perception

Trusted Experts, Excellent Customer Service, High-Quality Builders, Responsive & Communicative, Go-To for Custom Builds

Copy Examples

• •Headline: Unleash Your Evolution. Body: Tired of off-the-shelf limits? At Evolve Gaming PC, we don't just build computers, we craft personalized powerhouses. Tell us your dream specs, your must-have games, your unique style – and we'll forge a rig that’s 100% you. Ready to play without compromise? Let's build your evolution. [Inspired by]
• •Headline: Level Up Your Reality. Expertly Crafted. Passionately Built. Body: Imagine games running flawlessly, graphics so real you can almost touch them, and a rig so stunning it’s the centerpiece of your setup. That’s the Evolve experience. Our expert builders in Sydney use only premium components to bring your ultimate gaming PC to life. Performance, aesthetics, and your vision – evolved. [Inspired by]
• •Headline: Not Just a PC, It's *Your* PC. Body: Why settle for a one-size-fits-all when you can have a bespoke beast? From custom loops that are works of art to perfectly managed cables, every Evolve Gaming PC is a masterpiece of performance and personality. Got a vision? We’ve got the expertise. Talk to our friendly team today! [Inspired by]
• •Headline: Serious Builds for Serious Gamers. No Compromises. Body: You demand the best from your games, demand the best from your rig. At Evolve Gaming PC, we get it. We use top-tier components, meticulous craftsmanship, and a passion for performance to build machines that dominate. From esports pros to dedicated enthusiasts, we're evolving the way Sydney games. [Inspired by]
• •Headline: Your Sydney Custom PC Specialists – We Speak Fluent Gamer. Body: Looking for a custom gaming PC in Sydney? Luke and the team at Evolve are here to help! We’re gamers too, and we’re passionate about building rigs that exceed expectations without breaking the bank. From your first concept to final boot-up, experience friendly advice and expert assembly. Let’s evolve your game! [Inspired by]