Brand Tone

Empathetic, Inclusive, Stylish, and Friendly

Brand Values

• •Body Positivity & Self-Acceptance
• •Inclusivity
• •Style Empowerment
• •Customer Focus & Service
• •Quality

Best Practices

• •Always Emphasize Inclusivity and Body Positivity: Use language that celebrates all body types within your niche (e.g., "celebrate your curves," "fashion for every body," "feel fabulous in your skin"). Avoid terms that could be perceived as exclusionary or critical of size.
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a friend. Use welcoming language, ask questions to engage the audience, and incorporate emojis appropriately on social media to convey warmth.
• •Focus on Empowerment Through Style: Highlight how the clothing can make the customer feel (e.g., "confident," "stylish," "empowered," "shine"). Connect fashion choices to self-expression and feeling good.
• •Be Clear and Authentic: Clearly communicate what you offer (plus-size fashion, specific size ranges) and be genuine in your messaging. Authenticity builds trust, especially within a community focused on acceptance.
• •Develop a Style Guide for Language: Create a simple document outlining key brand phrases, positive/negative words to use/avoid, and the general feel of the communication. This helps ensure consistency across all platforms and anyone writing copy for the brand. For Evolve, this would include Dutch and potentially English phrases if targeting a broader online audience.

Social Perception

Positive within its Niche, Community Builder, Trusted Resource, Limited Mainstream Visibility

Copy Examples

• •✨ Shine your brightest this season! ✨ Our new collection has just landed, filled with stunning pieces designed to celebrate your curves. From vibrant dresses to perfectly fitting jeans (sizes 40-54!), discover looks you'll love. Visit us in Grimbergen or tap to shop online! #EvolveYourStyle #PlusSizePerfection #BodyPositiveFashion #NewCollection
• •Tired of fashion that doesn't get you? At Evolve Fashion, we believe every woman deserves to feel fabulous. Our curated collection (sizes 40-54) is handpicked for style, comfort, and the perfect fit. Let us help you find your new favorite outfit! ❤️ #EvolveFashion #Grimbergen #PlusSizeBelgium #FashionForEveryBody
• •Your Style, Elevated. ✨ Visit Evolve Fashion in Grimbergen for personalized styling advice and a welcoming shopping experience. We celebrate you, from size 40 to 54! [Link to 'About Us' or 'Contact/Visit Us'] #PlusSizeBoutique #RealTalkFashion
• •Unlock Your Confidence with Styles That Fit & Flatter! 💖 Email Body Snippet: Hey lovely! At Evolve Fashion, we're passionate about making you feel amazing in what you wear. Explore our latest arrivals, designed with your beautiful curves in mind. Because fashion is for *every* body. [Shop Now Button]
• •Outfit inspo for the confident, curvy you! 💃 This [Dress Type/Outfit Description] from [Brand carried] is all about effortless style and a comfortable fit. Shop this look and more stylish plus-size fashion at Evolve Fashion. #CurvyStyle #PlusSizeOOTD #EvolveFashion #BelgianFashion