Brand Tone

Aspirational, elegant, and sophisticated, balanced with an accessible, relatable, and trustworthy family-centric narrative.

Brand Values

• •Sophistication and Elegance
• •Accessible Luxury
• •Family and Warmth
• •Quality and Craftsmanship
• •Customer Service

Best Practices

• •Use an Elegant Lexicon: Consistently use words like "illuminate," "radiant," "sophisticated," "elegant," "crafted," and "timeless" to reinforce the brand's high-end positioning.
• •Balance Aspiration with Accessibility: Pair luxurious product descriptions with messaging about value and affordability. Phrases like "sophistication meets value" and "luxurious lighting within reach" should be central to the copy.
• •Weave in the Family Story: Mention the brand's origin as a family-owned business in marketing materials, such as email newsletters or promotional banners, to build trust and emotional connection.
• •Highlight Practical Benefits Clearly: Always feature customer-centric perks like "Free Shipping" and "24/7 Support" prominently to remove purchasing barriers and reinforce the value proposition.
• •Focus on Transformation: Frame the products not just as lights, but as tools for transformation. Use copy that speaks to turning a "house into a haven" or "ordinary spaces into extraordinary places." This elevates the benefit from functional to emotional.

Social Perception

Evoltedleds is perceived as a professional, family-run, minority-owned boutique retailer specializing in high-quality, elegant lighting, offering a personal touch rather than an impersonal corporate experience.

Copy Examples

• •Define your space with a statement of light. Our Grandeur Gold Crystal Chandelier isn't just a fixture; it's the centerpiece of your home's narrative. Experience timeless elegance, crafted to perfection.
• •Simplicity meets sophistication. The Modern Black Iron Pendant Light brings a touch of refined artistry to any room. Illuminate your moments with clean lines and contemporary design.
• •Welcome yourself home to a warm, radiant glow. Our outdoor lighting solutions blend durability with dazzling design, turning your exterior spaces into an extension of your elegant home.
• •From our family to yours, we believe every home deserves a touch of luxury. At evoltleds, our mission is to bring you sophisticated lighting that creates a warm, inviting sanctuary without stretching your budget.
• •Sale Alert: Illuminate Your Life with Accessible Elegance. Up to 30% off select chandeliers and pendants.