Brand Tone

Artistic & Expressive, Confident & Bold, Cultured & Aware, Edgy & Aspirational, Authentically Brazilian

Brand Values

• •Individuality & Self-Expression
• •Art & Creativity
• •Music & Cultural Connection
• •Innovative Design & Boldness
• •Consciousness & Purpose

Best Practices

• •Develop a "Voice & Tone" Guide: Document Evoke's core tone attributes (Artistic, Confident, Cultured, Edgy, Aware). Include a lexicon of on-brand words (e.g., "evoke," "art," "pulse," "conscious," "rebel," "vision") and words to avoid. Provide clear examples of "this sounds like Evoke" vs. "this doesn't."
• •Steep Copywriters in Brand Pillars: Ensure anyone writing for Evoke understands its deep connections to art, music, design, and its Brazilian heritage. Encourage them to draw inspiration directly from these elements.
• •Emphasize Storytelling Over Selling: Focus on the narrative behind the designs, the inspiration, the collaborations, and the lifestyle Evoke represents. The product becomes part of a larger, compelling story.
• •Maintain an Authentic Edge: The boldness and edginess should feel genuine and connected to the brand's artistic and cultural roots, not forced or generic. It's about confident self-expression, not just shock value.
• •Integrate "Consciousness" Meaningfully: When referencing the "conscious" aspect, aim for authenticity. Connect it to design philosophy, material considerations (if applicable), or the broader message of mindful living, rather than using it as a superficial tag.

Social Perception

Fashion-Forward & Stylish, Artistic & Cool, Unique & Distinctive, Quality & Designer Appeal, Culturally Rich (Brazilian Heritage)

Copy Examples

• •Evoke: Frame Your Rebellion. Wear Your Art.
• •Beyond vision. It's a vibe. The [Product Name] series, born from Brazilian soul and the pulse of the street. See differently. #EvokeEyewear #ArtOfSight #ConsciousStyle
• •New Drop: Evoke x [Artist Name] – Where Vision Meets Verse.
• •Crafted for the conscious individualist. Each Evoke piece is a testament to bold design and the art of seeing the world on your own terms. This isn't just eyewear; it's a statement.
• •Tired of the ordinary? Evoke designs for the defiant spirit. Discover eyewear that’s as original as you are. Explore the collection – link in bio. #Evoke #BeScene #DareToEvoke