Brand Tone

Expressive & Bold, Stylish & Fashion-forward, Energetic & Vibrant, Authentic, Confident

Brand Values

• •Individuality & Self-Expression
• •Design & Quality
• •Authenticity & Heritage
• •Connection & Lifestyle
• •Innovation

Best Practices

• •Embrace Expressive Language: Use words that are energetic, confident, and evocative (e.g., "bold," "vibrant," "authentic," "soul," "statement").
• •Focus on Individuality: Craft messages that empower customers to express their unique identity through the eyewear. Use phrases like "Evoke Yourself," "Your Style," "Make Your Mark."
• •Highlight Brazilian Roots & Design: Subtly weave in the brand's heritage and design philosophy ("Designed in Brazil," "contemporary style," "unique experience").
• •Maintain a Confident & Assertive Voice: The copy should reflect the boldness of the designs themselves. Avoid hesitant or overly passive language.
• •Connect with Lifestyle Elements: Use imagery and references that align with the brand's association with art, music, street culture, and an active, expressive lifestyle. Ensure consistency across all platforms, from website to social media.

Social Perception

Positive for Eyewear, Associated with a Lifestyle, Distinct from other "Evoke" entities

Copy Examples

• •Headline: EVOKE YOURSELF. Body: Don't just wear sunglasses. Express who you are. Our latest collection, born from Brazilian soul and designed for the bold. Find your fit. Make your statement. #EvokeYourStyle
• •Headline: DESIGNED IN BRAZIL. CRAFTED FOR THE WORLD. Body: Experience the vibrant energy and authentic style of Evoke. Eyewear that’s more than an accessory – it's a piece of you. Discover unique designs and superior quality that speak volumes. #EvokeOriginals
• •Headline: SEE AND BE SEEN. Body: From the streets to the beach, make your mark. Evoke eyewear combines cutting-edge design with the protection you need. Live loud. Live Evoke. #EvokeLifestyle
• •Headline: THE ART OF EYEWEAR. Body: For those who see the world differently. Evoke blends innovative design with timeless appeal. Like our signature acetate sandwich collection – where art meets attitude. Dare to be distinct. #EvokeDesign
• •Headline: YOUR VIBE. YOUR VISION. Body: Match your eyewear to your energy. Evoke offers styles that are as unique and dynamic as you are. Explore the collection and amplify your look. #EvokeAttitude