Tono de Marca

Nostalgic, passionate, personal, informal, and relatable, with a rock and roll edge.

Valores de Marca

• •Nostalgia and Memory
• •Passion for Music
• •Personal Connection and Small Business Charm
• •Quality and Craftsmanship
• •Creating Experiences

Mejores Prácticas

• •Maintain a Consistent Storytelling Voice: Always tie the product back to a memory, a feeling, or a musical experience. Use personal and relatable language.
• •Incorporate Music Terminology: Use words like "playlist," "anthem," "unplugged," "remix," and "encore" in your descriptions to reinforce the brand's theme.
• •Engage with a Personal Touch: Continue to share personal anecdotes and behind-the-scenes content. The story of the founder and even the office dog helps to humanize the brand.
• •Focus on the "Why": Don't just describe the scent notes. Explain the memory or feeling the scent is meant to evoke. For example, instead of "vanilla and cedar," say "the scent of your favorite old record store."
• •Encourage Community Interaction: Ask questions related to music and memories on social media to build a community around shared experiences, strengthening brand loyalty.

Percepción Social

Positive, authentic, and relatable, with customers appreciating the unique music-inspired concept and personal storytelling. They connect with the idea of scents evoking memories and enjoy the 'rock and roll' aesthetic combined with the comfort of a candle.

Ejemplos de Copy

• •Remember those long summer nights, windows down, with the radio blasting your favorite anthem? We've bottled that feeling. Introducing our new Summer Tour collection. Light a candle, press play, and let the memories roll in.
• •Unleash your inner rebel. Our 'Midnight Rider' candle blends smoky leather and dark musk, reminiscent of a dimly lit concert hall and the thrill of the first guitar riff. It's not just a scent; it's an attitude.
• •What song instantly takes you back to a specific moment? We believe in the power of sensory memories. Each of our candles is a playlist of scents designed to transport you. Tell us your go-to memory song in the comments below! #EvokeMemories #ScentOfMusic
• •From saving concert ticket stubs to pouring her passion into wax, our founder, Gina, lives and breathes music. Every Evoke Candle Co. creation is a piece of her story, a tribute to the soundtracks of our lives. #WomenInBusiness #MusicLover
• •Your backstage pass to rockin' scents. For a limited time, get 15% off our entire 'Vinyl Classics' collection. Bring home the scent of your favorite tunes and fill your space with memories.