Brand Tone

Artistic & Creative, Personal & Passionate, Approachable & Friendly, Descriptive & Appreciative, Elegant & Stylish

Brand Values

• •Creativity & Originality
• •Craftsmanship & Quality
• •Individuality & Self-Expression
• •Passion
• •Customer Appreciation

Best Practices

• •Create a Simple Tone of Voice Guide: Document 3-5 core tone characteristics (e.g., "Artistic," "Passionate," "Approachable," "Descriptive," "Elegant yet Accessible") with brief explanations and examples of do's and don'ts. Share this with anyone creating content.
• •Know Your "Why": Always circle back to the core values: creativity, craftsmanship, individuality, and passion. Let these values infuse the language used. If a piece of copy doesn't feel like it aligns, revisit it.
• •Speak to Your Ideal Customer: Imagine talking to someone who truly appreciates handmade art and unique style. Use language that would resonate with them – avoid overly corporate jargon or, conversely, slang that doesn't fit the elegant yet accessible vibe.
• •Highlight the "Handmade" and "Unique" Aspects: Consistently emphasize the artistry, the care that goes into each piece, and what makes them different. Use descriptive language that evokes the texture, lightness, and visual appeal.
• •Review and Refine: Regularly review website copy, social media posts, and product descriptions to ensure they align with the established tone. Read copy aloud to catch awkward phrasing or tones that feel off-brand. Encourage feedback.

Social Perception

Artisanal & Unique, Small Business / Independent Maker, Stylish & Fashionable, Good Quality for Price, Positive & Creative Community

Copy Examples

• •Instagram Post (New Collection Launch): ✨ Unveiling our latest dream-spun collection! ✨ Each pair of Evoke by KA earrings is a little piece of art, handcrafted with passion and designed to make you feel uniquely beautiful. Discover the story behind each design. Link in bio to explore!
• •Facebook Ad (Targeting handmade jewelry lovers): Tired of the same old accessories? ✨ Evoke by KA brings you a vibrant world of handmade polymer clay earrings, where every piece is as unique as you are. Lightweight, stylish, and lovingly crafted. Shop your new favorites today!
• •Product Description Snippet (for a specific earring): Meet the 'Serene Bloom' earrings. Inspired by the quiet beauty of a garden at dawn, these delicate petals are handcrafted from premium polymer clay, ensuring they are feather-light for all-day comfort. Finished with hypoallergenic stainless steel posts. Let them add a touch of handmade elegance to your day.
• •Email Newsletter Subject Line (for a sale): A Little Treat from KA ✨ Handcrafted Beauty, Just For You!
• •"About Us" Website Excerpt: From a spark of creativity to a lovingly shaped piece of wearable art – that's the journey of every Evoke by KA earring. I'm KA, the hands and heart behind these designs, pouring my passion for color, texture, and unique forms into every creation. My hope is that you find a piece that speaks to you and lets your individuality shine.