Brand Tone

Ethical, elegant, and empowering.

Brand Values

• •Ethical Sourcing & Production
• •Vegan and Cruelty-Free
• •Sustainability
• •Transparency
• •Empowerment

Best Practices

• •Use empowering and inclusive language to resonate with a diverse audience.
• •Highlight the ethical and sustainable aspects of the products and brand.
• •Create a sense of community and connection with customers through storytelling.
• •Offer clear and concise information about product ingredients and benefits.
• •Incorporate visuals that reflect the brand's aesthetic and values.

Social Perception

Perceived as a responsible and compassionate brand that prioritizes ethical practices and empowers customers to make informed choices.

Copy Examples

• •Discover beauty that's kind to you and the planet.
• •Experience the luxury of cruelty-free skincare.
• •Unleash your inner radiance with our vegan collection.
• •Join the movement towards conscious beauty.
• •Elevate your self-care routine with our sustainably sourced products.