Brand Tone

Evocative and Appreciative, Authentic and Heartfelt, Community-Oriented and Supportive, Friendly and Approachable, Peaceful and Nostalgic

Brand Values

• •Love and Celebration of Cornwall
• •Quality
• •Authenticity
• •Ethical and Environmental Responsibility
• •Community Support
• •Customer Connection

Best Practices

• •Always Lead with Cornwall's Beauty and Essence: Every piece of copy, whether a product description, social media post, or email, should reflect a genuine appreciation for Cornwall's landscapes, culture, or heritage. Use descriptive, sensory language that paints a picture.
• •Maintain a Warm, Personal, and Slightly Nostalgic Voice: Write as if you're sharing something you love with a friend. Hints of nostalgia or the evocation of cherished memories will resonate with the audience.
• •Highlight Ethical and Local Commitments: Weave in mentions of "Made in Cornwall," support for local artists/photographers, environmentally friendly practices, and charitable giving. This reinforces brand values and builds trust.
• •Use High-Quality, Authentic Visuals Consistently: The photography is central. Ensure all visuals used in marketing align with the high standards of the product imagery and genuinely represent Cornwall.
• •Engage Authentically with the Community: Respond to comments and reviews with the same warmth and appreciation that the brand aims to evoke. Share user-generated content (with permission) that aligns with the brand's aesthetic and values.

Social Perception

Highly Positive, Trusted Source for Cornish Products, Evokes Strong Emotional Connection, Respected Local Business

Copy Examples

• •Facebook/Instagram Post (Image: Stunning Cornish Cove): Lose yourself in the tranquil beauty of Cornwall. 💙 Our latest [Product Type, e.g., 'greetings card'] captures that perfect moment where the cliffs meet the sea, a little piece of Kernow to share or treasure. Ethically made in Cornwall, because this place and our planet matter. #EvocativeCornwall #CornishCoast #MadeInCornwall #SupportLocal #PeacefulPlaces
• •Product Description (Calendar): More than just dates, our 2026 Evocative Cornwall calendar is a year-long journey through the heart of Kernow. Each month unveils a new, breathtaking landscape captured by talented local photographers, alongside tide tables and a sprinkle of Cornish language and events to keep you truly connected. Bring the soul of Cornwall to your wall. #CornwallCalendar #LoveCornwall #CornishCulture
• •Email Newsletter Snippet (New Product Launch): Hello [Customer Name], Pen here! I’m thrilled to share our newest collection of Cornish greetings cards – each one a whisper of the wild, windswept beauty we're so lucky to call home. Perfect for sending a thoughtful note that truly feels like Cornwall. Click here to see the new designs and bring a little bit of Cornish magic to someone's day. As always, 10% of our profits go to local Cornish charities.
• •Twitter Post: Dreaming of Cornish shores? 🌊 Our ethically sourced gifts & cards bring the spirit of Cornwall to you, wherever you are. Beautiful photography, lovingly made. ✨ #EvocativeCornwall #CornishGifts #ShopLocalUK #Kernow
• •About Us Page Refresh Snippet: From that first calendar in 2004 to today, Evocative Cornwall has always been about sharing the unique spirit of this incredible place. As a Cornish girl, ensuring our products are authentic, high quality, and give back to our community is at the heart of everything we do. We partner with local photographers and print right here in Cornwall, because we believe in supporting the home we love. Thank you for being part of our story.