Brand Tone

Aspirational and Trendy, Accessible and Value-Oriented, Customer-Focused, Direct and Promotional

Brand Values

• •Customer Centricity
• •Reliability
• •Transparency
• •Solidity
• •Accessibility
• •Following Trends
• •Quality

Best Practices

• •Bridge the Expectation Gap: Ensure marketing visuals and descriptions are highly accurate representations of the final product (materials, dimensions, colors). Under-promise and over-deliver where possible, especially regarding delivery times.
• •Proactive and Transparent Communication: Implement robust communication protocols for order updates, potential delays (with honest reasons and new ETAs), and issue resolution. Make customer service easily accessible and responsive. This is crucial given the feedback on Şikayetvar.
• •Showcase Authenticity & Customer Success: Feature more user-generated content (with permission), real home stylings, and testimonials that speak to positive experiences, especially regarding product quality and service. This can help counterbalance negative reviews.
• •Reinforce Quality and Durability Narratives: Beyond stating it, explain *how* quality is ensured (e.g., material sourcing, craftsmanship details, quality checks). Prominently feature warranty information as a reassurance.
• •Emphasize Solutions, Not Just Sales: In customer service interactions and relevant marketing copy, focus on how Evmoda helps solve customer problems and supports them post-purchase, reinforcing their stated value of customer-centricity.

Social Perception

Mixed: Positive aspects include modern designs and fashionable furniture, wide product range and physical store locations. Negative aspects include delivery issues, product problems, and customer service concerns.

Copy Examples

• •Evmoda: Style Your Home with Confidence. Fashion-forward designs, dedicated support.
• •Transform your space with the [Collection Name] from Evmoda. ✨ Modern aesthetics, quality craftsmanship, and our commitment to bringing your vision to life. See the collection online or visit our showroom! #EvmodaHome #StylishLiving #FurnitureDesign #TurkishFurniture
• •Experience the perfect blend of elegance and everyday comfort with our [Product Name]. Crafted with care and designed to inspire, we're here to help you create a home you'll love for years to come. Backed by our 2-year warranty.
• •Your Dream Interior Awaits ✨ Discover Evmoda's New Arrivals + Quality Promise.
• •For over 25 years, Evmoda has been dedicated to bringing fashionable and accessible furniture to homes across Turkey and beyond. We believe in transparent service and are continuously working to ensure every customer journey, from selection to delivery and beyond, is a positive one.