Brand Tone

Empathetic & Compassionate, Authentic & Transparent, Hopeful & Empowering, Inclusive & Welcoming, Conscious & Purpose-Driven, Approachable & Kind

Brand Values

• •Kindness
• •Consciousness
• •Affordability/Accessibility
• •Impact & Social Justice
• •Inclusivity & Equality
• •Authenticity & Transparency
• •Empowerment & Community Building
• •Resilience

Best Practices

• •Lead with Empathy and Authenticity: Share genuine stories and acknowledge the audience's desire for beauty that aligns with their values. Let the founder's journey and the brand's mission shine through.
• •Integrate the "Kind, Conscious, Affordable" Mantra: These core principles should be evident, whether explicitly stated or woven into the benefits and narrative of the copy.
• •Speak to Empowerment and Resilience: Use language that uplifts and inspires, reflecting the brand's mission to help individuals and communities thrive.
• •Maintain Inclusivity: Ensure that the language is welcoming and representative of all individuals, reinforcing Evio's commitment to diversity and breaking traditional beauty norms.
• •Clearly Communicate Impact: When appropriate, highlight the tangible results of the brand's social initiatives (e.g., donation amounts, partnerships) to reinforce the "impact-led" promise and build trust.

Social Perception

Evio Beauty is largely perceived as a purpose-driven brand that extends beyond cosmetics, with a genuine commitment to social responsibility. The founder's inspiring journey is a key element of its identity and resonates strongly with consumers and the media. Customers often praise the quality, effectiveness, and clean nature of the vegan products. The brand is recognized as an "impact-led beauty" pioneer. Its transparency regarding ingredients and dedication to supporting causes like domestic violence awareness are well-regarded. The combination of "good-for-you luxury" and affordability is a significant draw.

Copy Examples

• •Meet the newest way to care for your skin and your community. Our [Product Name] is packed with [Key Ingredient 1] and [Key Ingredient 2], always clean, vegan, and kind. Because conscious beauty is beautiful. ✨ #EvioBeauty #KindConsciousAffordable
• •With every Evio Beauty purchase, you're part of something bigger. We've donated over $550,000 to help break stigmas and support resilient communities. Beauty that truly gives back. 💖 #EvioImpact #ConsciousFuture
• •Stress shows. So does kindness. Discover Evio Skincare – dermatologist-tested formulas to calm, soothe, and help your skin handle it all. #EvioSkincare #HandleWithKindness
• •More than makeup. Evio is a promise – to be kind to your skin, kind to the planet, and kind to each other. Learn more about our conscious choices and how we're working towards a better future, together. #EvioValues #BeautyWithPurpose
• •From a shelter to striving for systemic change. Evio Beauty was built on resilience and the belief that business can be a force for good. Our mission continues: to break stigmas and empower through kind, conscious, and accessible beauty. #ImpactLed #FemaleFounder #SocialJustice