Brand Tone

Edgy, Passionate, and Confident

Brand Values

• •Passion
• •Quality and Excellence
• •Customer Dedication
• •Bold Self-Expression
• •Community

Best Practices

• •Use Bold, Action-Oriented Language: Employ strong verbs and confident statements. Phrases like "Go kill the streets," "Create your dream ride," and "Unleash your bike's true identity" align with the edgy and passionate tone.
• •Highlight Quality Without Over-complicating: Speak about quality in a direct, confident manner. Instead of overly technical jargon, use powerful descriptors like "killer design," "high-quality vinyl," and "built to last."
• •Engage with the Community's Slang (Authentically): Use language that resonates with motorcycle enthusiasts. Words like "sick," "killer," "ride," "beast," and emojis like " " or " " can be effective when used naturally.
• •Balance "Evil" with "Excellence": The name "Evil Ink" is provocative and edgy. This should be balanced in the copy by consistently reinforcing the brand's commitment to quality, precision, and customer satisfaction. The "evil" is in the rebellious, non-conformist aesthetic, not in the product or service quality.
• •Show, Don't Just Tell: Let customer bikes and testimonials do the talking. Feature user-generated content prominently. This not only provides social proof but also reinforces the values of community and self-expression, allowing the impressive visuals of the product to support the bold claims in the copy.

Social Perception

Evil Ink is perceived very positively by its customers. The overwhelming sentiment in reviews is satisfaction with the product quality and the final look of their bikes. Customers describe the graphics as "absolutely amazing," "high quality," and "killer." The company is seen as reliable and trustworthy, with strong positive feedback on its customer service, being called "very responsive and fast." The brand is appreciated for providing a high-quality, bespoke product that allows for significant personalization of expensive vehicles, which builds a strong sense of trust and value.

Copy Examples

• •Stock is for the showroom. The street demands a statement. Our latest kit for the Yamaha R7 isn't just a decal; it's a declaration. Forged from the highest quality vinyl for a look that lasts as long as your passion. Ready to transform your ride? Tap to shop. #EvilInk #YamahaR7 #BikeGraphics #CustomMotorcycle
• •YOUR BIKE. YOUR RULES. Don't just ride, dominate. With custom graphic kits from Evil Ink, your machine will look as fierce as it feels. Unrivaled quality for an undeniable presence.
• •Subject: Don't Get Left in the Dust. Get a New Look. Body: Hey [Customer Name], we noticed you checking out our kits. Your bike is a beast, but even beasts need a new skin now and then. Go from factory fresh to fully custom with a graphic kit that screams *you*. High-quality, easy to apply, and built to turn heads. Find your style now.
• •Forged in passion, printed with precision. Every Evil Ink kit is crafted with a commitment to excellence. We handle the details so you can handle the curves. #QualityFirst #BikeLife #EvilInkGraphics
• •Another one joins the Evil Ink family! 🤘 Huge thanks to [Customer Tag] for sharing this sick shot of their [Motorcycle Model]. This is what it's all about: transforming great bikes into one-of-a-kind machines. Go kill the streets! #TeamEvil #CustomerRide #MotorcycleDecals