Brand Tone

Welcoming and Friendly, Community-Oriented, Inspirational and Creative, Faith-Inspired and Caring, Savvy and Value-Driven

Brand Values

• •Repurposing and Sustainability
• •Community Support and Giving Back
• •Customer Service and Connection
• •Inspiration and Transformation
• •Honesty and Fairness
• •Faith

Best Practices

• •Emphasize "Unique Finds" and "Transformation": Consistently use words that evoke discovery, uniqueness, and the potential for items to transform a space or a wardrobe. Terms like "treasure," "one-of-a-kind," "inspire," "revitalize," and "new life" reinforce this.
• •Maintain a Warm, Inviting, and Slightly Whimsical Voice: Keep the language friendly, approachable, and positive. A touch of whimsy can reflect the eclectic and creative nature of the store. Avoid overly formal or sterile corporate speak.
• •Highlight Community and Connection: Regularly mention the local Frankfort community, the joy of shopping local, and the connections made with customers and consignors. Share stories of community involvement when appropriate.
• •Subtly Weave in Values: While not overtly preaching, allow the values of repurposing, sustainability, helping others, and inspiration to naturally surface in product descriptions, event promotions, and "about us" narratives. The "for-profit store with a not-for-profit mission" can be a guiding principle.
• •Focus on the Customer Experience: Frame copy around how Evilena's Red Dresser benefits the customer – finding great deals, expressing personal style, learning new skills, feeling good about sustainable choices, and enjoying a delightful shopping experience. Use "you" and "your" frequently.

Social Perception

A "Treasure Trove", More Than Just a Store, Upscale Consignment, Creative Hub, Trustworthy and Reputable, Caring and Value-Aligned

Copy Examples

• •Facebook Post (New Furniture Arrival): Ready to fall in love with your living room all over again? ✨ This just-in vintage credenza has stories to tell and so much style to bring to your space. Swing by Evilena's Red Dresser this week and let our treasures inspire your home's next chapter. You never know what unique find awaits! #EvilenasRedDresser #FrankfortIL #VintageFurniture #HomeDecorInspo #ShopLocal
• •Instagram Caption (Women's Fashion): Discover your next favorite outfit (or three!) in our women's boutique! 💃 From chic designer pieces to cozy, everyday essentials, we curate quality consignment finds that let your unique style shine. Our friendly fashion stylists are here on Fridays to help you put together a look that makes you feel fabulous! #UpscaleResale #SustainableStyle #FrankfortFashion #ConsignmentBoutique #FeelBeautiful
• •Website Homepage Snippet: Welcome to Evilena's Red Dresser – where every item has a past and is ready for a new future with you. We're more than just a consignment store; we're a community of savvy shoppers and passionate repurposers, dedicated to helping you find unique pieces that transform your home and wardrobe. Come explore, get inspired, and uncover your next treasure!
• •Email Newsletter Subject Line for a Workshop: Unleash Your Inner Artist! 🎨 Join Our Dixie Belle Paint Workshop! Email Body Snippet: Have a piece of furniture crying out for a makeover? Or maybe you're just itching to get creative! Our upcoming Dixie Belle Paint workshop is the perfect place to learn new skills, transform a tired piece into a treasure, and have some fun in a friendly, supportive atmosphere. Spaces are limited – book your spot today and let's make something beautiful together!
• •Local Ad Copy: Revitalize Your Home & Wardrobe at Evilena's Red Dresser! Frankfort's favorite consignment destination offers an ever-changing collection of quality furniture, stylish women's apparel, and unique home décor. Find inspiration, value, and a friendly welcome every time you visit. Supporting our community, one beautiful find at a time. 20887 S. LaGrange Rd. – Your treasure hunt starts here!