Brand Tone

sophisticated, confident, aspirational, polished, informative, and passionate

Brand Values

• •Quality
• •Accessibility
• •Timelessness
• •Functionality
• •Confidence

Best Practices

• •Emphasize "Quiet Luxury": Continuously use and explain the concept of "quiet luxury." This involves focusing on the quality of materials, timeless design, and craftsmanship rather than prominent logos or trendy features.
• •Tell the Founder's Story: Regularly incorporate the brand's origin story into marketing materials. This personal narrative builds authenticity and helps customers connect with the brand's mission on a deeper level.
• •Balance Aspiration with Accessibility: Use sophisticated and aspirational language, but always bring it back to the core values of accessible pricing and functionality. This ensures the brand remains approachable to its target audience.
• •Highlight Danish Design and Quality: Mentioning the brand's Danish roots can reinforce perceptions of minimalism, quality, and modern design. Use phrases like "Crafted in Copenhagen" or "Scandinavian minimalism."
• •Focus on Longevity: In a world of fast fashion, position ÉVIE as an investment. Use words like "timeless," "enduring," and "classic" to describe the products, encouraging a mindset of buying better and keeping longer.

Social Perception

high-end, trustworthy, sophisticated, smart purchasing decisions, minimal and refined, with perception largely controlled and shaped by brand's own marketing efforts

Copy Examples

• •Elegance is not about being noticed, it's about being remembered. Introducing the new ÉVIE collection: timeless designs crafted from the finest leather, because true luxury is a quiet confidence. Discover your everyday companion.
• •Your life is dynamic. Your bag should be too. From your laptop to your lipstick, the ÉVIE tote is designed with space for everything your day demands, without compromising on style. The ultimate blend of function and fashion.
• •Experience accessible luxury. For a limited time, enjoy a complimentary leather wallet with the purchase of any handbag from our signature collection. The quality you deserve, at a price you'll love.
• •ÉVIE was born from a simple desire: a beautifully made, timeless leather bag that could keep up with a busy life. We bridge the gap between fleeting trends and overpriced luxury, offering you a piece of quiet confidence you can carry every day. This is ÉVIE.
• •The Evelyn Bag: A testament to minimalist design and superior craftsmanship. Made with 100% genuine leather and finished with refined gold-tone hardware, this bag is a versatile statement piece that elevates any outfit. Designed in Copenhagen for the sophisticated individual.