Brand Tone

Approachable & Friendly, Enthusiastic & Passionate, Confident & Assuring, Descriptive & Evocative

Brand Values

• •Accessibility/Affordability
• •Quality
• •Customer Satisfaction
• •Safety/Cleanliness
• •Sensory Experience/Mood Enhancement

Best Practices

• •Focus on "Affordable Luxury": Always balance the aspiration of high-quality, beautiful scents with the real-world value and accessibility the brand offers. Use words like "indulge," "captivating," alongside "smart," "value," and "accessible."
• •Emphasize Sensory Experience & Emotion: Use vivid, descriptive language that appeals to the senses and connects fragrances to feelings – confidence, joy, comfort, allure. Ask questions like "How do you want to feel today?"
• •Maintain an Enthusiastic & Passionate Voice: Let the genuine love for fragrance shine through. Use exclamation points appropriately, share excitement about new scents, and speak directly and warmly to the customer.
• •Highlight Key Differentiators Consistently: Regularly mention "non-toxic," "long-lasting," "quality ingredients," and "inspired by" in relevant contexts to reinforce these core brand values.
• •Be Customer-Centric and Relatable: Use language that resonates with the target audience. Acknowledge their desire for quality without extravagance. Incorporate phrases from positive customer reviews to show you're listening and that others share their positive experiences.

Social Perception

Positive, Trustworthy, Smart Choice

Copy Examples

• •Headline: "Fall in Love with Your New Signature Scent (Without Emptying Your Wallet!)" Body: "At EV Fragrance, we believe everyone deserves to smell amazing. Discover our collection of captivating, long-lasting perfume oils and extraits, inspired by the luxury scents you adore, but made for your real life. Pure ingredients, unforgettable aromas. ✨"
• •Social Media Post: "Ready to upgrade your mood? ☀️ Our 'Heaven Scent' perfume is like sunshine in a bottle – bright, beautiful, and guaranteed to turn heads (in the best way!). Experience the EV Fragrance difference: non-toxic, long-lasting, and oh-so-affordable. #EVFragrance #ScentOfTheDay #AffordableLuxury"
• •Product Description Snippet (for an "inspired by" scent): "Love the iconic allure of [Designer Fragrance Name]? You'll adore our 'Mystique Elixir.' We've captured that same sophisticated essence – the rich florals, the warm amber, the captivating trail – using high-quality, clean ingredients. Indulge your senses, beautifully and affordably."
• •Email Subject Line: "Your Daily Dose of Delight: New Arrivals at EV Fragrance!" Email Body Preview: "Get ready to discover your next obsession! We're thrilled to unveil fresh, inspired-by scents and luxurious body care, all crafted with our signature blend of quality, passion, and amazing value. Treat yourself!"
• •Ad Copy: "Tired of perfumes that fade by lunchtime? EV Fragrance offers intense, long-lasting scents that stay with you. We use premium perfume oils and non-toxic ingredients, so you can feel good *and* smell incredible, all day long. Find your perfect match today!"