Brand Tone

Personal & Friendly, Professional & Trustworthy, Passionate & Enthusiastic, Sophisticated & Elegant, Transparent

Brand Values

• •Authenticity
• •Customer Satisfaction & Personal Service
• •Trust & Transparency
• •Sustainability & Conscious Consumption
• •Passion for Luxury
• •Quality & Curation

Best Practices

• •Embody Evey's Personal Touch: Write as if Evey herself is speaking directly to the customer – warm, approachable, and knowledgeable. Use "I" and "we" to foster a personal connection.
• •Prioritize Transparency & Honesty: Clearly describe item conditions, including any signs of wear, to reinforce trust. Be upfront about authentication processes.
• •Infuse Passion for Luxury: Let genuine enthusiasm for the items and the world of high fashion shine through. Use evocative language that speaks to the desirability and craftsmanship of the products.
• •Maintain a Sophisticated yet Accessible Voice: While dealing with luxury, avoid overly formal or exclusionary language. The tone should be elegant but also welcoming and friendly, reflecting the aim to make luxury more accessible.
• •Consistently Reiterate Core Values: Weave in mentions of authenticity, sustainability, and personal service naturally within product descriptions, social media posts, and all communications to reinforce what EVEYSPRELOVED stands for.

Social Perception

Highly Trusted, Personal and Caring, Expert & Knowledgeable, Community-Focused, Resilient

Copy Examples

• •Instagram Post (New Arrival - Chanel Bag): Indulge in timeless elegance. ✨ This stunning pre-loved Chanel Classic Flap has just graced our collection. Meticulously authenticated and ready for its next chapter with you. Swipe to see the exquisite details. DM us to make it yours or visit Eveyspreloved.com – where sustainable luxury meets personal touch. #EveysPreloved #ChanelClassicFlap #SustainableLuxury #AuthenticDesigner #PrelovedPerfection
• •Website Banner (Consignment Service): Give Your Cherished Luxuries a New Story. Consign with Evey and experience a seamless, personal journey to finding the perfect new home for your designer pieces. Trusted by many, loved by all. Discover the EVEYSPRELOVED difference today. [Link to Consignment Page]
• •Email Newsletter Snippet (Highlighting Trust): At EVEYSPRELOVED, trust isn't just a word – it's our promise. Founded by Evey Amery, with a passion for authentic luxury and a commitment to personal service, we ensure every piece is 100% genuine, so you can shop with complete peace of mind. Explore our latest curated arrivals. [Link to New Arrivals]
• •TikTok Video Caption (Styling a Hermes Scarf): Unlock endless style with a touch of Hermès! 🧣 Watch how Evey styles this vibrant pre-loved silk scarf – from classic chic to a modern twist. Authenticity guaranteed. Shop this beauty and more iconic accessories at Eveyspreloved.com! #HermesScarf #LuxuryStyling #EveysPreloved #DesignerFinds #SustainableFashionTikTok
• •Facebook Ad (General Brand Awareness): Fall in love with pre-loved luxury at EVEYSPRELOVED. 💕 Founded by Evey Amery, we offer a curated collection of authentic designer handbags, accessories, and more, combined with a truly personal shopping experience. Join our community of discerning fashion lovers. Visit us at Eveyspreloved.com and discover your next treasure. #LuxuryConsignment #PreownedDesigner #EveyAmery #ShopSustainable #AuthenticityMatters