Brand Tone

Healthy & Wholesome, Friendly & Approachable, Empowering & Informative, Authentic & Passionate, Playful & Positive

Brand Values

• •Health & Wellness
• •Transparency
• •Quality
• •Simplicity
• •Community
• •Purpose-Driven Snacking

Best Practices

• •Know Your Audience, Speak Their Language: Understand who you're talking to (health-conscious individuals, those with dietary restrictions, busy families) and use language that resonates with them—clear, positive, and encouraging.
• •Emphasize Benefits, Not Just Features: Instead of just saying "made with flax seeds," explain "packed with fiber-rich flax seeds to keep you feeling full and energized." Connect the ingredients to the positive impact on the consumer's life.
• •Stay True to Your Values: Ensure all copy reflects the core values of health, transparency, quality, and simplicity. Avoid hype or misleading claims. Let the goodness of the product speak for itself.
• •Be Authentic and Relatable: Share the founders' story, use a friendly and approachable voice. User-generated content and customer testimonials can enhance this authenticity. Avoid overly corporate or technical jargon.
• •Maintain Positivity and Empowerment: Frame messaging in an uplifting and encouraging way. Focus on how Eve's Crackers can help customers achieve their health goals and enjoy delicious food without compromise. Inspire them to make positive choices.

Social Perception

Trusted Health Brand, High Quality & Tasty, Innovative, Founder-Driven Authenticity, Ideal for Specific Diets

Copy Examples

• •Headline: Snack Happy. Snack Healthy. Snack Eve's. Body: Finally, a cracker that loves you back! Packed with flavor and goodness, Eve's Crackers are your go-to for guilt-free crunch. Real ingredients, real delicious. #EvesCrackers #HealthySnacking
• •Headline: Fuel Your Day, the Eve's Way. Body: Why settle for empty calories? Eve's Crackers are crafted with nutrient-dense seeds and wholesome goodness to power you through anything. Keto, vegan, and always delicious. What will you pair yours with today? #PoweredByEves #CrackersWithoutTheCrap
• •Headline: Meet Your New Favorite Crunch. Body: Tired of compromising taste for health? We were too! That's why we created Eve's Crackers – ridiculously tasty, incredibly crunchy, and made with ingredients you can actually pronounce. Grab a bag and taste the difference! #EvesCleanTreats #SimplyGood
• •Headline: From Our Kitchen to Yours, with Love (and Seeds!). Body: As sisters and health enthusiasts, we bake our passion into every Eve's Cracker. Simple, honest ingredients for a simply delightful snack. Join the Eve's family and snack with purpose! #SisterOwned #RealFoodRealGood
• •Headline: Keto? Vegan? Gluten-Free? Yes, Yes, and Oh Yes! Body: Don't let dietary needs dictate boring snacks. Eve's Crackers are designed for everyone to enjoy. Bursting with flavor and packed with benefits, they're the perfect partner for your healthy lifestyle. Discover your favorite flavor! #DietFriendlyDelicious #EvesForAll