Brand Tone

Empowering & Positive, Youthful & Energetic, Supportive & Inclusive, Confident & Fashion-Forward, Authentic & Relatable

Brand Values

• •Celebrating Confidence
• •Empowering Self-Expression
• •Made for Movement
• •Premium Quality
• •Visionary by Design
• •Showing Up

Best Practices

• •Speak Their Language: Use words, phrases, and even emojis that are current and relatable to teens (ages 8-16) without trying too hard or sounding inauthentic. Keep it positive and uplifting.
• •Focus on "Her": Center the copy around the girl wearing the activewear – her feelings, her activities, her aspirations. Emphasize how Every Turn supports *her* confidence and self-expression.
• •Highlight Empowerment and Freedom: Consistently weave in messages of confidence, individuality, and the joy of movement. Frame the activewear as a tool that helps her feel good and be herself.
• •Be Visually Congruent: Ensure the tone of the copy matches the visual style of your brand (bright, energetic, youthful). The words should feel like they belong with the images and videos.
• •Maintain Authenticity: While being trendy, avoid overly corporate or "salesy" language. Stick to the brand’s commitment to being present and real for its community. Talk about everyday life, not just peak performances.

Social Perception

Positive Customer Feedback, Empowering for Young Girls, Fashionable and Fun, Niche Provider

Copy Examples

• •Headline: Your Vibe. Your Moves. Your Every Turn. Body: Unleash your awesome in activewear that’s as ready for anything as you are! From practice leaps to chill hangouts, feel comfy, confident, and totally YOU. ✨ #EveryTurnEveryMe
• •Headline: Made for Your Real Life (and all its plot twists!) Body: School ✔️ Studio ✔️ Weekend adventures ✔️ Our latest collection is here to keep up with every amazing part of your story. Super soft, ultra-stretchy, and always stylish. What will you conquer today? 💪
• •Headline: Dare to be YOU. We’ve got the gear. Body: Why fit in when you were born to stand out? Every Turn is all about celebrating your unique sparkle. Mix, match, and move with confidence in colors that pop and styles that speak your language. 🌈 #ConfidenceStartsWithYou
• •Headline: Comfort that Moves. Style that Shines. Body: Feel that? It’s the freedom to stretch, dance, play, and just BE in activewear designed for all of it. Premium quality meets on-trend looks, so you can focus on shining bright. Find your new faves!
• •Headline: Join the Club! #ClubEveryTurn Body: Love to move? Love to share your style? Our Club Every Turn fam is waiting for you! Connect with other amazing girls, get exclusive perks, and help spread the Every Turn energy. Let’s inspire together! 💖