Brand Tone

Personal, crafty, and youthful. It is approachable, informal, and clearly reflects the personality of its solo creator. The language is direct and relatable, avoiding corporate jargon, creating a feeling of buying from a person. The aesthetic of products supports a youthful and slightly whimsical tone.

Brand Values

• •Creativity and Personal Expression
• •Handmade Quality
• •Authenticity and Relatability
• •Entrepreneurial Spirit

Best Practices

• •Always Write in the First Person: Use "I" and "my" when telling the brand story or talking about the creation process ("I designed this because...", "My latest creation..."). Use "we" or "us" only if the team grows. This maintains the personal, creator-led feel.
• •Keep it Casual and Friendly: Avoid overly formal or technical language. Use emojis tastefully ✨👻☕ to add personality and connect with a younger demographic on social media and in marketing emails.
• •Highlight the "Handmade" Aspect: Consistently mention that products are handmade, designed, or embroidered by Rosie. This reinforces the brand's core value of craftsmanship and justifies its unique nature.
• •Tell Stories, Don't Just Sell: Share behind-the-scenes content. A post about the design process, a "day in the life" of a student running a business, or the inspiration behind a new product will build a stronger connection with the audience than a simple sales post.
• •Create a Simple Brand Voice Guide: Even for a solo creator, jotting down key voice characteristics is crucial. For example: "Friendly, not corporate. Youthful, not childish. Confident, not arrogant. Passionate and authentic." This helps ensure consistency as the brand grows.

Social Perception

Currently nascent and largely limited to direct customers due to minimal online presence. There is no widespread public conversation or brand image. For its customer base, the brand is likely perceived as a small, charming business run by a relatable young creator. Brand visibility is very low, and no significant social perception has been established.

Copy Examples

• •Handmade & heartfelt by Rosie ✨ Your new favorite glass cups, cozy sweaters & custom designs. Student-run, fueled by creativity (and coffee). #everythingsrosie
• •Get your spooky season started (or keep it going all year!) with our adorable ghost-themed glass cup. Each one is handmade with love and perfect for your morning iced coffee or favorite spooky beverage. Libbey glass, 16oz. Handwash to keep your new boo looking its best!
• •It's here! ✨ New handmade goodies just dropped.
• •Cute, Handmade, and Created Just For You. Shop Everything's Rosie.
• •Weekend plans: getting cozy in one of our new embroidered sweatshirts. ✨ All handmade, all super soft. Limited stock available, grab yours before they're gone! #shopsmall #handmadeapparel