Brand Tone

Aspirational, empowering, professional, and focused on quality and expertise. It also aims to be inclusive and challenge traditional beauty standards.

Brand Values

• •Transformation
• •Empowerment
• •Quality
• •Expertise
• •Inclusivity
• •Authenticity
• •Education

Best Practices

• •Focus on Transformation and Empowerment: Use words like transform, unleash, empower, confidence, and redefine.
• •Highlight Luxury and Quality: Emphasize premium materials, meticulous craftsmanship, and a seamless, natural look.
• •Speak to Aspirations: Connect the extensions to achieving dream hair, enhanced beauty, and self-expression.
• •Maintain a Professional and Educational Voice: Provide information about the benefits of hand-tied extensions and proper care, positioning the brand as an expert.
• •Embrace Inclusivity and Authenticity: Use language that celebrates diverse beauty and individual expression, as highlighted in their collaboration with Lupine Hammack.

Social Perception

The brand aims to be perceived as a high-quality, professional provider in the hand-tied extension market. They also strive to be seen as a brand that celebrates individuality and authentic beauty. The broader market for hand-tied extensions is seen as a premium solution for a natural look and comfortable wear.

Copy Examples

• •Unleash your inner confidence. Our luxurious hand-tied extensions are more than just hair; they're a statement of your unique beauty. Experience the art of transformation.
• •Empowering stylists, transforming looks. Discover the superior quality and seamless blend of Everything Hand Tied extensions. Elevate your artistry, delight your clients.
• •Redefine your reflection. With Everything Hand Tied, embrace the flawless, natural-looking volume and length you've always dreamed of. Beauty, hand-crafted for you.
• •Invest in your hair, invest in yourself. Our hand-tied extensions offer unparalleled comfort and durability, for a look that’s as authentic as you are.
• •Beyond the strands: We're about education, empowerment, and celebrating every individual's definition of beauty. Join the Everything Hand Tied movement.