Tono de Marca

Professional and Authoritative, Helpful and Solution-Oriented, Accessible and Customer-Focused, Modern and Trendy

Valores de Marca

• •Quality and Efficacy
• •Accessibility and Convenience
• •Expertise and Innovation
• •Customer Satisfaction
• •Ethical Considerations

Mejores Prácticas

• •Develop a Brand Voice Guide: Create a document outlining the brand's tone (professional, helpful, modern, accessible), key messaging points, preferred terminology (e.g., "premier online retailer," "expert-curated"), and words to avoid. Share this with everyone who creates content.
• •Focus on Solutions and Benefits: Instead of just listing product features, explain how they solve a customer's problem or help them achieve their desired outcome (e.g., "achieve outstanding results," "fight against hair loss").
• •Maintain Professionalism with Accessibility: While using an authoritative tone, ensure the language is clear, easy to understand, and welcoming. Avoid overly technical jargon unless explained. Highlight customer-centric benefits like free delivery and payment options.
• •Stay Updated and Relevant: Reflect the brand's commitment to the "latest and greatest" by incorporating current trends (like cruelty-free), new product arrivals, and scientific advancements in hair care into the copy.
• •Review and Refine Regularly: Periodically review website copy, social media posts, and marketing materials to ensure they consistently align with the defined brand tone and values. Use customer feedback to identify areas where messaging could be clearer or more impactful.

Percepción Social

Established Retailer, Wide Product Selection, Specialists in Hair Loss, Mixed Service Experience, Value for Money

Ejemplos de Copy

• •Headline: Unlock Your Best Hair Days with Expert-Curated Care. Body: Discover South Africa's premier collection of professional haircare, targeted treatments, and the latest in beauty innovation. From combating hair loss to finding your perfect cruelty-free routine, everythingHAIR delivers results right to your door. Shop top brands now and enjoy free delivery on orders over R500!
• •Headline: Concerned About Hair Thinning? We're Here to Help. Body: everythingHAIR specializes in advanced hair loss solutions, bringing you the latest scientific developments from leading brands like DS Laboratories and Nioxin. Take control of your hair health today. Explore our treatments and find the support you need.
• •Headline: Salon-Quality, Delivered. Effortlessly. Body: Why wait for your next appointment? Get your favourite professional salon brands – from L'Oréal Professionnel to Kérastase – delivered fast, anywhere in South Africa. Plus, with options like PayJustNow, your best hair is more accessible than ever.
• •Headline: Go Clean, Go Cruelty-Free, Go Gorgeous. Body: Embrace a more ethical beauty routine without compromising on results. Our curated selection of cruelty-free hair and skincare products features cleaner ingredients for healthier hair and a happier planet. Explore the range.
• •Headline: Don't Miss Out! Exclusive Offers on Premium Haircare. Body: Spoil yourself with limited-time deals on the brands you love. From revitalizing shampoos to game-changing styling tools, find your next obsession at an even better price. Shop our special offers before they're gone!