Brand Tone

Friendly, Passionate, and Confident

Brand Values

• •Flavor and Quality
• •Simplicity and Versatility
• •Handmade and Local
• •Passion and Authenticity

Best Practices

• •Maintain the Passionate Founder's Voice: All copy should sound like it's coming from Alex, the founder—enthusiastic, a bit cheeky, and genuinely in love with good food. Use phrases like "flavour bomb" and stick to the core belief that "life's too short to eat shit food."
• •Emphasize "Handmade in Melbourne": Consistently include this detail in product descriptions, social media bios, and ad copy. It reinforces the brand's core values of being local and small-scale, which builds trust and community support.
• •Focus on Versatility with Specific Examples: Don't just say it's versatile; prove it. Regularly showcase a wide range of uses (e.g., "perfect on potatoes," "a game-changer for chicken," "sprinkle on popcorn"). This educates customers and encourages them to use more of the product.
• •Use a Conversational, Confident Tone: Write as you would speak to a friend. Use contractions (like "it's" and "we're"), ask questions in social media captions to engage the audience, and be bold in your flavour claims.
• •Create a "Lexicon" of Brand Keywords: Consistently use a set of core terms across all platforms. This includes "flavour bomb," "little gold lidded jar," "#EverythingSeasoning," "handmade," "Melbourne," and "versatile." This repetition builds brand recognition and reinforces what makes Everything Food Co. unique.

Social Perception

Positive and Niche

Copy Examples

• •Your avocado toast is begging for a glow-up. Our #EverythingSeasoning is here to answer the call. Handmade in Melbourne to make your meals anything but bland. Tap to shop the flavour bomb!
• •Life's too short for boring food. Sprinkle a little magic on everything. [Shop Now]
• •Tired of the same old meals? We need to talk.
• •Born in a Melbourne lockdown and perfected by hand, this isn't just a seasoning; it's your new kitchen obsession. A delicious mix of garlic, onion, poppy seeds, sesame, and premium sea salt ready to elevate your eggs, salads, and everything in between.
• •Meet the little gold-lidded jar from Melbourne that's changing the flavour game. One sprinkle of our #EverythingSeasoning is all it takes to level up your lunch. Support small, taste big. Order yours today!