Brand Tone

Friendly, supportive, empowering, informal, personal, and encouraging, positioning themselves as a companion and resource for mothers.

Brand Values

• •Empowerment
• •Support
• •Simplicity and Ease
• •Community
• •Integrity and Trust

Best Practices

• •Always Use a Supportive and Encouraging Tone: Every piece of copy should feel like it's coming from a knowledgeable and caring friend. Use empathetic and uplifting language.
• •Maintain a Personal and Relatable Voice: Address the audience directly using terms like "mama" and "you." Share stories and experiences that resonate with the realities of motherhood.
• •Highlight Simplicity and a Hassle-Free Process: Continuously reinforce the message that Every Ounce takes care of the difficult parts, like insurance and prescriptions, making the customer's life easier.
• •Foster a Sense of Community: Encourage interaction and sharing among your audience. Position the brand not just as a provider of products, but as the hub of a supportive network.
• •Focus on Empowerment: Frame your messaging around empowering mothers to make the best choices for themselves and their babies. Provide them with the information and tools they need to feel confident.

Social Perception

Highly positive, viewed as reliable, efficient, and compassionate, providing a stress-free experience by simplifying complex processes for mothers, particularly among military families.

Copy Examples

• •Motherhood is a journey, not a destination. And on the breastfeeding path, we're here to be the friend holding the map. Let us handle the insurance details so you can focus on every precious ounce of this moment. Get your TRICARE covered breast pump, hassle-free. #EveryOunce #MotherhoodSupport #BreastfeedingJourney
• •Your Breastfeeding Journey, Simplified. Every Ounce provides TRICARE-covered breast pumps at no cost to you. We handle the paperwork, you handle the cuddles.
• •Welcome to the Every Ounce family! We're so glad you're here. We know the path of motherhood has its twists and turns, and we're here to support you through every step of your breastfeeding adventure. Have a question? Need a recommendation? We're just an email away.
• •The Spectra S1 Plus isn't just a pump; it's your partner in providing for your little one. Hospital-strength, yet incredibly quiet and portable. And the best part? It's fully covered by TRICARE. Let us help you get yours today.
• •Don't let insurance paperwork add to your new-mom to-do list. Every Ounce was founded by a mom, for moms, to make getting your breast pump and supplies completely stress-free. Your journey is our passion.