Brand Tone

Empowering, Reassuring & Supportive, Informative & Educational, Trustworthy & Professional, Discreet & Respectful, Modern & Approachable

Brand Values

• •Accessibility
• •Empowerment
• •Privacy & Discretion
• •Scientific Rigor & Accuracy
• •Support & Care
• •Destigmatization
• •Proactive Health

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., empowering, reassuring, informative), outlines key messaging points, lists words to use and avoid, and provides examples. Share this guide with everyone involved in content creation.
• •Prioritize Empathy and Understanding: Always write from the perspective of the user, acknowledging their potential concerns, anxieties, and needs related to health. Use language that is supportive and non-judgmental.
• •Educate, Don't Just Sell: Focus on providing valuable, clear, and accessible information. Position the products/services as solutions that empower users through knowledge and convenience, rather than just transactional items.
• •Maintain Clarity and Simplicity: Avoid overly technical jargon or complex medical terms unless clearly explained. The language should be easy to understand, approachable, and direct, ensuring the message is accessible to everyone.
• •Be Consistent Across All Channels: Ensure the brand voice is uniform across the website, social media, email communications, customer service interactions, and any marketing materials. Regular audits of content can help maintain this consistency.

Social Perception

A convenient solution for women who face barriers to accessing traditional healthcare settings (time, discomfort, privacy concerns). A trustworthy provider due to its emphasis on medical validation and expert support. An empowering brand helping women to be more proactive and knowledgeable about their bodies. A discreet service valued for its confidential approach to sensitive health issues. Innovative offering modern solutions in the women's health tech space.

Copy Examples

• •Headline for a PCOS Test Ad: "PCOS is personal. Your path to understanding it should be too. Discover clarity with Everlyou's discreet at-home test. Your health, your terms."
• •Social Media Post (Instagram/Facebook): "Let's talk about HPV. Knowledge is your superpower. Our medically validated at-home HPV test offers you privacy and peace of mind, right from home. Learn more and take control. #WomensHealth #HPVTest #Everlyou #YourHealthYourTerms"
• •Email Subject Line for a Newsletter: "Your Well-being, Simplified. Explore Easy At-Home Health Insights with Everlyou."
• •Website Banner Text: "Confidential, convenient, and medically trusted. Everlyou brings women's health testing to your doorstep. Because your health journey deserves understanding and privacy."
• •Copy for a 'How it Works' Section: "Taking charge of your health is simpler than you think. 1. Order your discreet kit. 2. Collect your sample in comfort. 3. Receive secure, physician-reviewed results. We're here to support you, every step of the way. Your health, understood."