Brand Tone

Creative, Energetic, and Expert

Brand Values

• •Artistry and Creativity
• •Self-Expression
• •Expertise and Education
• •Community

Best Practices

• •Use Energetic and Expressive Language: Incorporate vibrant, dynamic words like "unleash," "transform," "dazzling," "vibrant," and "bold" to match the visual energy of the braids.
• •Lead with Expertise: Frame tips, tutorials, and descriptions from a place of authority. Use phrases like "Pro-tip," "The secret to...," and "Here's how we..." to build trust and reinforce your status as an expert.
• •Focus on the Transformation, Not Just the Style: Write copy that speaks to the feeling and identity the hairstyle gives the wearer confidence, creativity, and being festival-ready.
• •Engage with Questions: End social media captions with questions to encourage comments and build community. Ask for opinions on color mixes, style preferences, or what tutorial they want to see next.
• •Maintain a Consistent Visual and Verbal Identity: Ensure the colorful, high-energy, and creative tone is reflected in all written content, from the website's "About Us" page to the shortest TikTok caption, creating a seamless brand experience.

Social Perception

The public perceives Every Little Strand as a highly skilled and trendy authority on festival and artistic hair braiding. They are seen as go-to experts for achieving complex, colorful, and eye-catching looks. The high volume of followers and engagement on platforms like TikTok indicates that the audience finds their content both inspiring and entertaining. The brand is associated with fun, confidence, and the vibrant energy of music festivals.

Copy Examples

• •Unleash your inner fire. 🔥 Our 'Sunset Flare' box braids are here to turn heads and start conversations. We custom-blended these tones to capture that golden-hour magic. Ready for your transformation? Tap the link in bio to book your session.
• •You asked, we delivered! Here’s the secret to getting those perfect, fluffy cornrows. ✨ Pro tip: tension is your best friend. What style should we break down next? Let us know in the comments! #hairtutorial #braidgoals #festivalhair
• •Why settle for one color when you can have the whole rainbow? Our 'Midnight Galaxy' extension mix is a dreamy blend of deep blues, purples, and a hint of sparkle. Perfect for creating jumbo box braids or a sleek braided pony that’s out of this world. Made from premium, easy-to-braid fiber.
• •Step-by-Step Bubble Braid Ponytail Tutorial | Perfect for EDC & Festivals!
• •Coachella is calling. Answer with hair that makes a statement. From neon-drenched Dutch braids to intricate knotless styles, Every Little Strand is your home for unforgettable festival hair. Book your spot before they’re gone!