Brand Tone

Approachable, Friendly, Health-Conscious, Informative, Trendy, Modern, Positive, and Uplifting

Brand Values

• •Health and Wellness
• •Effortless Self-Care
• •Quality Ingredients
• •Innovation
• •Transparency (Implied)
• •Social Responsibility (Emerging)

Best Practices

• •Prioritize Positivity and Empowerment: Use uplifting and encouraging language that makes consumers feel good about choosing Everydaze products as part of their self-care routine. Phrases like "enhance," "boost," "glow," and "confidence" align with this.
• •Emphasize "Effortless" and "Convenient": Highlight how easily Everydaze products fit into a busy lifestyle. Use words like "simple," "easy," "on-the-go," and "quick" to convey this value.
• •Be Informative but Approachable: Clearly communicate the health benefits and key ingredients (e.g., "vegan collagen," "Vitamin C," "low-calorie," "sugar-free") without using overly technical jargon. Keep the language accessible and friendly.
• •Maintain a Modern and Fresh Voice: Stay current with wellness trends and use language that resonates with a health-conscious, often younger, audience. Incorporate relevant lifestyle references where appropriate.
• •Showcase the Sensory Experience: Go beyond just listing benefits; describe the enjoyable taste and texture of the products. Use words like "delicious," "refreshing," "fruity," and "satisfying chew" to appeal to the senses.

Social Perception

Healthy Snack Alternative, Beauty and Wellness Enhancer, Convenient and On-the-Go, Enjoyable Flavors, Good Quality, and Price Consideration

Copy Examples

• •Fuel your glow from the inside out! ✨ Our Essential C's Konjac Jelly is your delicious 10-calorie secret to radiant skin and a happy tummy. Snack smarter, not harder!
• •Meet your new favorite daily ritual. Everydaze Collagen Jelly Sticks make boosting your beauty and wellness effortless and oh-so-tasty. Just grab, squeeze, and shine! 💖
• •Tired of snack-time guilt? 🤔 Make the switch to Everydaze! Our plant-based konjac jellies are packed with flavor and goodness, not sugar and calories. Your body (and taste buds) will thank you!
• •Unlock your everyday radiance! ✨ Everydaze is all about making self-care simple and satisfying. Discover delicious wellness that fits seamlessly into your busy life.
• •Big city hustle? We get it. That's why we created Everydaze – your little pouch of calm and confidence. Enjoy a moment of blissful, healthy snacking, wherever your day takes you. 🏙️