Brand Tone

Supportive & Encouraging, Accessible & Inclusive, Knowledgeable & Passionate, Community-Oriented, Positive & Uplifting, Practical & Value-Driven

Brand Values

• •Holistic Well-being
• •Accessibility & Inclusivity
• •Quality & Curation
• •Customer Focus & Service
• •Community
• •Inspiration & Education
• •Eco-consciousness

Best Practices

• •Consistently use welcoming, inclusive, and encouraging language. Avoid overly technical jargon unless explained, ensuring content is accessible to beginners while still resonating with experienced yogis.
• •Frame product descriptions and content around how they help the user in their practice and daily life. Offer tips, advice, and highlight benefits beyond just features.
• •Use 'we' and 'you' to create a direct connection. Encourage user-generated content, ask questions in social posts, and respond to comments in a friendly, helpful manner. Reference the #EverydayYogaFamily where appropriate.
• •Focus on the joy, peace, and strength that yoga brings. Even when addressing challenges (like finding the right mat), frame it with a positive, solution-oriented approach.
• •Let the genuine love for yoga shine through. Share stories (perhaps from staff or the community), highlight the 'yogi-approved' aspect, and convey a sense of shared passion for the practice and its lifestyle.

Social Perception

Go-To Retailer, Reliable (with caveats), Value-Oriented, Growing & Evolving, Community Engaged (Online)

Copy Examples

• •Headline: Find Your Flow, Every Single Day. Body: Life’s a whirlwind. Your yoga practice is your anchor. At EverydayYoga.com, we bring you everything you need – from the softest mats to supportive apparel – to make yoga an essential, joyful part of your daily rhythm. Shop now and embrace your calm. (Tone: Accessible, Supportive, Practical)
• •Headline: Yogi-Curated. Yogi-Approved. Just For You. Body: Don't just buy gear, invest in your practice. Our team of passionate yogis handpicks every item, ensuring quality, comfort, and style that moves with you, on and off the mat. Discover your new favorite essentials today. (Tone: Knowledgeable, Trustworthy, Inclusive)
• •Headline: More Than a Mat. It's a Journey. Body: Whether you’re mastering your first downward dog or deepening a lifelong practice, we’re here to support your journey. Explore our extensive collection, dive into our expert guides, and connect with a community that shares your passion. Let’s grow together. #EverydayYogaFamily (Tone: Inspiring, Community-Oriented, Supportive)
• •Headline: Unroll Wellness. Unfold a Better You. Body: At EverydayYoga.com, we believe in the transformative power of yoga. That's why we offer the widest selection of top brands and eco-friendly choices, making it easy to find exactly what you need to nourish your body, mind, and spirit. Great gear, great prices, delivered to your door. (Tone: Positive, Value-Driven, Holistic)
• •Headline: From Studio to Street, Effortlessly. Body: Your yoga lifestyle doesn’t end when you step off the mat. Discover versatile apparel and accessories designed for comfort, performance, and style that seamlessly transitions with your day. Shop EverydayYoga.com and live your practice. (Tone: Lifestyle-focused, Practical, Stylish)