Tono de Marca

helpful, accessible, and value-oriented

Valores de Marca

• •Affordability
• •Sustainability
• •Trust and Reliability
• •Customer-Centricity
• •Practicality

Mejores Prácticas

• •Lead with the Dual Benefit: Always connect the benefit of cost savings with the positive environmental impact. Phrases like "Smart for your wallet, smart for the planet" reinforce two of the brand's core values simultaneously.
• •Use "Certified" and "Guaranteed": To combat hesitation about refurbished products, consistently use words that imply trust and quality assurance, such as "certified," "expertly tested," "guaranteed," and "worry-free," and always mention the warranty.
• •Keep it Simple and Relatable: Avoid overly technical specifications in headlines and social media copy. Instead, focus on what the technology allows the user to do trade-e.g., "breeze through your workday" instead of just listing the processor speed.
• •Educate, Then Sell: Structure content (especially blogs and emails) to provide helpful information first. By answering common questions and offering advice, the brand builds authority and trust, which makes the subsequent sales pitch more effective.
• •Maintain a Consistent Voice Across Platforms: The helpful, value-driven tone should be present everywhere, from the automated email receipt to replies on Facebook comments. This consistency builds a predictable and reliable brand personality.

Percepción Social

Generally positive, perceived as a trustworthy seller and niche specialist in refurbished tech and VoIP services. However, it has limited mainstream awareness outside its direct customer base.

Ejemplos de Copy

• •Power up your productivity without emptying your wallet. Our certified refurbished laptops give you top-tier performance for a fraction of the price. Plus, you're helping the planet by giving tech a second life. Shop smart, save money, and go green. #EveryDayTech #Refurbished #SustainableTech
• •Tech You Can Trust. Prices You'll Love. All our EveryDay Tech products are expertly refurbished and backed by a 12-month warranty. Upgrade your gear with confidence.
• •Subject: Is it time for a tech refresh? Don't break the bank. Hi [Customer Name], From faster laptops for your home office to reliable VoIP systems for your business, getting the right tech is essential. Our refurbished solutions at EveryDay Tech offer the performance you need with savings you won't find anywhere else. Explore our latest arrivals and see how easy upgrading can be.
• •Ever wondered if a refurbished computer is right for you? You're not alone. Many people worry about quality and reliability. In this guide, we'll demystify the process, show you the rigorous checks every device goes through, and explain how choosing refurbished is a win for both your budget and the environment.
• •Headline: EveryDay Tech - Certified Refurbished Description: Save big on laptops, desktops, and more. 12-Month Warranty & 30-Day Money Back. Shop sustainably today.