Brand Tone

Inclusive, Motivational, and Fun

Brand Values

• •Inclusivity
• •Community
• •Fun & Enjoyment
• •Well-being
• •Functionality & Quality

Best Practices

• •Lead with ‘Why’: Always connect the product back to the core values. Instead of just saying a hat is 'technical,' explain that it's technical so that you can focus on the fun of your run without distractions.
• •Use Inclusive Language: Consistently use words like 'everyone,' 'everybody,' 'all runners,' and 'your pace.' Avoid terms that could be perceived as exclusive or intimidating to beginners.
• •Celebrate the 'Everyday': Emphasize the routine and accessibility of running. Frame it as a part of daily life—a way to de-stress, see new places, and feel good—not just an elite sport.
• •Amplify the Community: Regularly feature user-generated content, testimonials, and stories. Use phrases like 'Join the community,' and 'Run with us,' to foster a sense of belonging.
• •Keep it Positive and Fun: The tone should always be encouraging and lighthearted. Use vibrant, energetic words that reflect the colorful designs of the products and the positive feeling of a good run.

Social Perception

The brand is perceived as authentic and community-focused, a grassroots movement genuinely celebrating everyday runners. It fosters connection and trust, seen as a hub for a positive and supportive running community.

Copy Examples

• •That post-run feeling hits different with your crew. Tag the friends who make every mile brighter. #everydayrunningco #CommunityPowered
• •Your weekend run called. We’ve got the gear.
• •Made for sunny miles and personal bests. Our Classic Running Cap is more than just functional; it’s a high-five for your head. Lightweight, sweat-wicking, and designed to bring a little extra joy to your daily run. Because running should be fun, period.
• •Running is for Everyone. Our Gear is, Too. Whether you're chasing a new record or just a moment of peace, we're with you. Discover fun, functional running gear made for every pace and every person. Join the club.
• •Your reason is your own. Your run is your own. But we can all run together. everyday running co. #RunningCommunity #GoodVibesOnly