Brand Tone

Inclusive and Normalizing, Approachable and Friendly, Modern and Stylish, Community-Oriented, Enthusiastic and Celebratory

Brand Values

• •Normalization of Cannabis
• •Quality and Style
• •Functionality
• •Community and Inclusivity
• •Creativity and Self-Expression
• •Education (implied)

Best Practices

• •Embrace 'Everyday' Language: Use clear, relatable, and down-to-earth language. Avoid overly technical jargon or exclusive 'stoner' slang that might alienate newcomers. The goal is normalization.
• •Focus on Lifestyle Integration: Frame products not just as cannabis accessories, but as items that enhance a modern, creative, and enjoyable lifestyle where cannabis has a place.
• •Maintain a Positive and Inclusive Stance: Consistently communicate a message of celebration, community, and destigmatization. Ensure copy is welcoming to all types of cannabis users.
• •Highlight Style and Quality: Emphasize the design, aesthetic appeal, and quality craftsmanship of the products, reinforcing the 'stylish and functional' brand promise.
• •Be Authentic and Transparent: Share the brand's mission and values openly. If discussing cannabis, do so in an informed and responsible manner that aligns with the goal of normalization.

Social Perception

Likely perceived positively by individuals who are part of or open to cannabis culture, appreciate modern design, and seek to normalize cannabis use. They would see the brand as aligned with their lifestyle. For those less familiar or holding more traditional views on cannabis, the perception might be neutral to curious, or potentially wary depending on their stance on cannabis. The brand’s professional and stylish presentation aims to mitigate negative perceptions. The fact that their products (like pre-rolls) are stocked in dispensaries suggests some level of acceptance and legitimacy within the cannabis industry.

Copy Examples

• •Headline: Elevate Your Everyday. Discover accessories that blend seamlessly with your life and your love for cannabis. Body: At Everyday Mari J, we believe cannabis is part of a vibrant, creative lifestyle. Our collection of stylish grinders, papers, and lifestyle goods is designed for the modern enthusiast who values quality, design, and the joy of the everyday ritual.
• •Social Media Post: Cheers to the community! 🌿 We're here to celebrate every kind of cannabis lover with accessories that are as unique and diverse as you are. What does your everyday ritual look like? Share with #EverydayMariJ
• •Product Description (for a stylish grinder): More Than Just a Grind. Our signature grinder isn't just about function (though it excels there!), it's a statement piece for your modern cannabis experience. Crafted for a perfect consistency every time, and designed to look good doing it. Welcome to the new everyday.
• •Email Subject Line: Your Daily Dose of Good Design (and Good Vibes!) Email Body Snippet: Hey [Customer Name], At Everyday Mari J, we're passionate about making cannabis culture stylish, accessible, and a normal part of your day. Check out our latest arrivals – thoughtfully designed for your life.
• •Blog Post Intro: Let's Talk Rolling. Whether you're a seasoned pro or just getting started, the art of rolling is a cherished part of the cannabis experience. We’re breaking down the basics (and a few advanced tips!) to help you perfect your craft and make every session a celebration.