Brand Tone

Nurturing & Supportive, Informative & Educational, Aspirational & Empowering, Authentic & Transparent, Modern & Approachable

Brand Values

• •Holistic Wellness
• •Natural & Plant-Based Solutions
• •Self-Care & Rituals
• •Quality & Efficacy
• •Education & Empowerment
• •Community

Best Practices

• •Develop a Brand Voice Guide: Create a document detailing the brand's tone, personality traits, 'do's and don'ts' for language, preferred terminology, and examples. This ensures everyone writing for the brand is aligned.
• •Understand Your Audience Deeply: Tailor your language to resonate with your target audience's needs, aspirations, and pain points. Use words and phrasing they use and understand. For The Everyday Lab, this means speaking to those interested in natural wellness, self-care, and potentially those seeking alternatives to conventional medicine.
• •Prioritize Empathy and Support: Always approach copywriting from a place of understanding and a desire to help. Frame product benefits in terms of how they solve a problem or improve the customer's life, using supportive and encouraging language.
• •Educate, Don't Just Sell: Weave educational content into your copy. Explain the 'why' behind your products and ingredients. This builds trust and positions the brand as an authority, aligning with The Everyday Lab's informative tone.
• •Maintain Consistency Across All Channels: Ensure the brand voice is consistent whether it's on the website, a social media post, an email newsletter, or product packaging. Regular audits of content can help maintain this consistency.

Social Perception

Positive & Trusted, Aesthetically Pleasing, Advocate for Natural Lifestyles, Responsive & Engaging

Copy Examples

• •Feeling overwhelmed? Our 'Serene Soul' blend, rich in ashwagandha and chamomile, gently soothes your nervous system, helping you find your calm amidst the chaos. Nature's answer to modern stress.
• •Elevate your mornings from rushed to ritual. A few drops of 'Morning Ritual' in your favorite tea can transform your start, inviting clarity and intention into your day. You deserve a peaceful beginning.
• •Unlock deeper, more restorative sleep tonight. Our 'Deep Slumber' tincture is crafted with nature's finest sedatives to help you drift off easily and wake up rejuvenated. Take back your nights.
• •Join our community of wellness seekers. At The Everyday Lab, we believe in the power of shared journeys and natural support. Discover daily rituals that nourish your mind, body, and spirit. #EverydayWellness
• •Curious about Passionflower? This powerful herb, a key ingredient in our 'Anxiety Ally' formula, has been traditionally used for centuries to calm the mind and ease restlessness. We harness its natural potency, pure and simple.