Brand Tone

Encouraging and Supportive, Practical and Performance-Oriented, Customer-Focused.

Brand Values

• •Quality and Performance
• •Customer Satisfaction
• •Supporting an Active Lifestyle
• •Curated Selection/Expertise
• •Community (Aspirational)

Best Practices

• •Focus on Benefits and Solutions: Emphasize how products help the customer achieve their fitness goals or solve a problem (e.g., Keeps you hydrated and organized on the go).
• •Use Action-Oriented Language: Begin sentences with strong verbs to create a sense of momentum and purpose (e.g., Equip yourself, Stay dry and comfortable).
• •Incorporate Encouraging and Supportive Language: Use phrases that uplift and motivate customers (e.g., empower your fitness journey).
• •Highlight Expertise and Curation: Reinforce the idea that products are carefully chosen for their quality and value (Our experts meticulously select each product based on quality, performance, and value).
• •Leverage Existing Positive Reviews: The existing positive customer reviews on product pages are a good asset.

Social Perception

Primarily shaped by on-site customer reviews which are generally positive, highlighting good quality, accurate descriptions, and satisfactory delivery. Perception will also be heavily influenced by the actual purchase experience, product quality upon arrival, and any interactions with customer service regarding orders or returns.

Copy Examples

• •Empower your fitness journey with our carefully curated selection of high-quality products.
• •Functionality, durability, and comfort are at the heart of every product we offer.
• •Your satisfaction is our top priority. We're committed to exceptional customer service and support.
• •Make every day a step closer to your fitness goals with our range of running and fitness essentials.
• •Enhance your outdoor experiences with stability, comfort, and convenience.