Brand Tone

Wholesome, Playful, and Accessible

Brand Values

• •Health and Natural Ingredients
• •Simplicity and Convenience
• •Family-Friendly
• •Joyful Wellness

Best Practices

• •Embrace the Pun: Consistently use clever wordplay around "date" and "every day." This reinforces the brand name and maintains a playful, memorable tone.
• •Lead with Simplicity: Always highlight the short and natural ingredient list. Phrases like "Just dates," "Naturally sweet," or "Simple ingredients" should be staples in your messaging.
• •Focus on the "Why": Don't just sell a product; sell the benefit. Frame the copy around outcomes like "effortless healthy snacks," "guilt-free indulgence," and "energy for your busy day."
• •Use Positive and Inclusive Language: Keep the tone uplifting and welcoming. Use words like "joyful," "delicious," "simple," and "goodness." Ensure the language is accessible to a broad audience, from busy parents to fitness enthusiasts.
• •Maintain Visual and Textual Harmony: Ensure the clean, bright, and natural aesthetic of your visuals is mirrored in your copy. The text should feel as uncluttered and straightforward as the product's ingredient list.

Social Perception

The public perceives everydate as a trustworthy and high-quality provider of healthy snacks. Customers seem to value the brand's commitment to natural ingredients and see it as a "better-for-you" option. The perception is that of a modern, friendly company that makes healthy eating easier and more enjoyable. The Canadian roots of the brand also contribute to a perception of quality and trustworthiness. While it may be viewed as a premium product, customers appear willing to invest in its perceived health benefits and quality.

Copy Examples

• •Upgrade your morning routine. Tired of the same old breakfast? Add a little sunshine to your toast with our creamy date spread. It's the simple, delicious, and healthy swap you've been looking for. #GoOnADateEveryday #HealthyHabits
• •On-screen text: My secret to making everything better... (Reveals everydate spread) Snacks? Better. Smoothies? Better. Life? Better. Caption: It's a date-changer! 😉 #everydate #healthysnacks #foodhacks #datespread
• •Headline: Snacking, simplified. Goodness, guaranteed. Sub-headline: Made from dates, and that's about it. Discover your new favorite pantry staple.
• •Headline: The perfect date for any occasion. Body: Whether you need a quick school snack, a post-workout boost, or a natural sweetener for your favorite recipes, we've got you covered. Swipe to meet our family of delicious, date-powered products!
• •Title: 3 Reasons to Switch to Date Spread Content: 1. No refined sugars. 2. Packed with fiber. 3. Naturally delicious. Description: Ready to make a healthy change that actually tastes good? Our date spread is the answer. Tap to shop and start your journey to better snacking. #everydate #cleaneating #healthyalternatives