Tono de Marca

Encouraging, inclusive, passionate, professional yet friendly, confidence-building, and personalized.

Valores de Marca

• •Accessibility and Inclusivity
• •Excellence and Quality in Education
• •Personalization
• •Passion for Music
• •Community

Mejores Prácticas

• •Always Emphasize 'Everybody': Continuously use inclusive language that speaks to all ages, skill levels, and musical interests. This reinforces the core brand name and value.
• •Focus on the Journey, Not Just the Destination: Frame learning music as an exciting 'odyssey' or 'adventure.' Use storytelling to highlight student progress and the joy of learning, not just technical proficiency.
• •Use Passionate and Encouraging Language: Words like 'ignite,' 'flourish,' 'passion,' and 'vibrant' should be staples in your copy to create an emotional connection and a positive, supportive environment.
• •Showcase a Wide Range of Students: Continue to feature testimonials and stories from a diverse group of learners (different ages, instruments, and locations) to visually and textually represent the 'Everybody' promise.
• •Maintain a Blend of Professionalism and Friendliness: While the tone is friendly and encouraging, it's also important to communicate the expertise and long history of the school to build trust and credibility. Mentioning the '54 years' of experience and 'expert instructors' accomplishes this.

Percepción Social

Positive, based on curated website testimonials, portraying students as happy, successful, and confident. Perception acknowledges limitations due to lack of external reviews/social media, highlighting the importance of a strong, interactive platform and engaging teachers.

Ejemplos de Copy

• •Your Stage Awaits. Whether you're 7 or 70, the dream of playing an instrument is yours to capture. At Everybodyplaying, we provide the expert guidance and personalized lessons to turn your passion into skill. Start your musical journey with us today.
• •More Than Lessons, It's a Community. Join a vibrant group of music lovers and learn from the best instructors in New Zealand. At Everybodyplaying, your progress is our passion. Find your rhythm with us.
• •Unlock Your Inner Musician. With over 54 years of experience, we've helped thousands of students of all ages become confident players. Our online lessons in piano, guitar, vocals, and more are tailored just for you. Let's play!
• •The Music Is in You. We'll Help You Find It. Our dynamic curriculum and dedicated teachers are here to guide you on your unique musical odyssey. From your first note to your first concert, Everybodyplaying is with you every step of the way.
• •Why Just Listen When You Can Play? Turn your love for music into a talent you'll cherish for a lifetime. Everybodyplaying offers flexible online lessons for everyone, no matter your age or experience. Sign up for a trial lesson and let the music begin.