Brand Tone

Aspirational, conscious, and elegantly simple; encouraging and informative, positioning sustainable choices as a smarter, more beautiful alternative; welcoming and community-building.

Brand Values

• •Sustainability
• •Beauty and Elegance
• •Ease and Convenience
• •Quality and Durability
• •Female Entrepreneurship

Best Practices

• •Always connect the product back to the core values of sustainability and conscious consumption, framing copy around the mission to reduce waste.
• •Avoid overly technical jargon, opting for elegant and simple language like "effortless," "stylish," "beautiful," and "simple" to reinforce accessible elegance.
• •Balance aspirational messaging with practical benefits, always mentioning tangible features like "folds flat," "self-closing," or "durable."
• •Use storytelling to connect with the audience, sharing the brand's origin as a women-owned business or featuring customer reuse stories.
• •Ensure visual and textual consistency across all marketing materials, complementing the elegant and conscious tone with a clean, bright, modern visual style.

Social Perception

Positive and innovative, seen as a leader in eco-friendly gifting; perceived as both stylish and mission-driven by direct consumers. Some wholesale concerns exist regarding price point and material finish.

Copy Examples

• •The Last Gift Wrap You'll Ever Buy. Discover the beauty of reusable gift bags and boxes. Wrap elegantly, gift sustainably.
• •Tired of the paper mess every holiday? Make the switch to effortless elegance. Our EverBoxes fold flat for easy storage and are ready for the next celebration. #WrapOnceGiftForever #SustainableGifting
• •Meet the simplest solution in sustainable gifting. Our self-closing EverBag, crafted from timeless fabric, turns any present into a cherished keepsake. No tape, no scissors, no waste. Just pure, beautiful gifting.
• •Your Clutter-Free, Waste-Free Holiday Starts Here.
• •Join thousands of happy gifters who've made the switch from paper to permanence. EverWrap offers a smarter, more beautiful way to celebrate. As a women-owned business, we re proud to help you gift with intention. Shop now for 15% off your first order.