Brand Tone

Artistic & Creative, Romantic & Whimsical, Personalized & Attentive, Professional & Knowledgeable, Nature-Inspired & Organic

Brand Values

• •Artistic Expression & Bespoke Design: Creating unique, 'signature floral arrangements' and 'hand-crafting the elements of your dream wedding' are central.
• •Celebrating Natural Beauty: A clear appreciation for the 'wild beauty of the garden' and 'seasonal blooms' is evident.
• •Client Collaboration & Personalization: Working closely with clients to 'achieve the vision for your event' and tell 'the story of your life together.'
• •Quality & Craftsmanship: Delivering 'fresh gorgeous flowers' and 'stunning' arrangements is a consistent theme in reviews.
• •Community & Connection: Offering workshops and featuring local artists suggests a value for community engagement and sharing the joy of floral design.

Best Practices

• •Embrace Poetic & Evocative Language: Use words that appeal to the senses and evoke feelings of romance, nature, and artistry. Think 'whispers,' 'enchanted,' 'untamed,' 'artfully,' 'handcrafted.'
• •Highlight Personalization & Collaboration: Emphasize the bespoke nature of the service and the collaborative journey with clients. Use phrases like 'your unique story,' 'bring your vision to life,' 'let's create together.'
• •Focus on the 'Why' Behind the Flowers: Connect the floral designs to emotions, stories, and the significance of the occasion rather than just describing the flowers themselves. 'More than just a floral studio—it's a reflection of her lifelong passion for nature, art, and the meaningful connections flowers bring to our lives.'
• •Maintain a Warm, Approachable, yet Professional Voice: The tone should be friendly and inviting, making clients feel comfortable, while still conveying expertise and reliability. Reviews often mention Paulina's 'calm, creative energy' and professionalism.
• •Visually Align Copy with Imagery: Ensure that the words used in captions, website text, and ads mirror the lush, natural, and artistic style of the floral photography. The beauty is in the 'wild,' 'garden-style,' and often 'unstructured' feel.

Social Perception

Highly Regarded & Trusted, Creative & Talented Florist, Excellent Customer Service, Provider of Beautiful, High-Quality Florals, Specialist in Weddings & Events

Copy Examples

• •At Everwild Blooms, we don't just arrange flowers; we weave the wild beauty of the garden into the heart of your most cherished moments. Inspired by nature's untamed elegance, our bespoke floral designs tell your unique story, one artfully chosen bloom at a time. From breathtaking wedding installations to intimate, handcrafted bouquets, let us bring your floral dreams to life with creativity and a personal touch.
• •Whispers of romance in every petal. ✨ We loved collaborating with [Couple's Names] to create a day as wild and beautiful as their love story. Dreaming of your own enchanted garden wedding? Let's chat. #EverwildBlooms #BrooklynFlorist #WeddingFlowers #GardenStyle #RomanticWedding
• •Unleash your inner floral artist and connect with the quiet beauty of seasonal blooms. Join our upcoming [Workshop Name] workshop and learn to craft your own nature-inspired arrangement in our Greenpoint studio. A little piece of the wild, styled by you. Link in bio for details and booking! #EverwildWorkshops #FloralDesign #BrooklynEvents #CreativeBlooms
• •Bring the untamed spirit of a blooming meadow into your home. Our 'Wild Garden' bouquet features a hand-picked selection of the freshest seasonal flowers, artfully arranged to capture the spontaneous beauty of nature. Perfect for a thoughtful gift or a touch of everyday enchantment. Order yours for Brooklyn & NYC delivery. #SeasonalFlowers #BrooklynBlooms #ArtisanFlorist #EverwildBlooms
• •Inspired by the fleeting beauty of a garden in full bloom, Everwild Blooms was born from a passion for transforming spaces and moments with the art of floristry. We believe in the power of flowers to tell stories, evoke emotions, and create unforgettable memories. Discover the heart behind our designs...