Brand Tone

Empathetic & Supportive, Educational & Informative, Empowering & Progressive, Trustworthy & Expert, Natural & Gentle

Brand Values

• •Women's Health & Wellbeing
• •Education & Awareness
• •Quality & Safety
• •Innovation
• •Social Responsibility
• •Empowerment

Best Practices

• •Always Prioritize Empathy and Understanding: Address intimate health topics with sensitivity and a supportive voice, reassuring customers that their concerns are valid and understood.
• •Educate, Don't Just Sell: Provide valuable information about feminine hygiene, product ingredients, and their benefits. Use clear, straightforward language.
• •Champion Empowerment and Inclusivity: Craft messages that uplift women and challenge negative stereotypes or taboos related to menstruation and intimate health. Use inclusive language.
• •Highlight Natural and Safe Ingredients: Consistently emphasize the natural formulations and gentleness of the products, appealing to health-conscious consumers and those with sensitive skin.
• •Maintain a Voice of Expertise and Trust: Position Everteen as a knowledgeable leader in the field, using credible information and a confident, reassuring tone. Reinforce the 'by women, for women' aspect where appropriate.

Social Perception

Positive, Trusted Expert, Advocate for Change, Accessible

Copy Examples

• •Headline: Your Intimate Health, Our Priority. Naturally. Body: At Everteen, we understand. That's why we craft our intimate hygiene range with 100% natural active ingredients, designed by women, for women. Experience gentle care and lasting freshness, every day. Because you deserve to feel confident and comfortable.
• •Headline: Break the Silence. Embrace Your Cycle. Body: Periods are a natural part of life. Let's talk about them openly. Everteen is committed to fostering period-friendly conversations and providing the comfort you need. Our ultra-soft, absorbent pads with neem and safflower help protect your skin and keep you secure, so you can live fully, any day of the month.
• •Headline: Sensitive Skin? We've Got You Covered. Body: Introducing Everteen Bikini Line Hair Remover Crème, enriched with soothing chamomile. Say goodbye to harsh chemicals and hello to smooth, irritation-free skin in just 5 minutes. Gentle care for your most delicate areas.
• •Headline: More Than Just Products. A Movement for Hygiene & Dignity. Body: Everteen believes every woman deserves access to safe and effective intimate hygiene. Through education and awareness, we're working to empower women across India. Join us in creating a healthier, more informed community.
• •Headline: Feel Fresh, Feel Confident, All Day Long. Body: Our Everteen Natural Intimate Wash is scientifically designed to maintain your natural pH balance, preventing odor and irritation. Just a few drops for a feeling of cleanliness and comfort that lasts. Trust India's feminine hygiene expert.