Brand Tone

Professional, innovative, and scientific. It uses confident and authoritative language, focused on data and clear benefits, aimed at industry leaders and businesses.

Brand Values

• •Innovation
• •Efficacy & Superiority
• •Safety & Health
• •Sustainability
• •Versatility

Best Practices

• •Prioritize Data Over Vague Claims: Always lead with quantifiable facts (e.g., "10x more nanoparticles," "lasts over an hour") to reinforce a scientific and professional tone.
• •Speak the Language of Business Value: Frame features as benefits for potential licensees, such as "Unlock new revenue streams by applying our technology to disinfectants, insecticides, and beyond."
• •Maintain a Confident and Authoritative Voice: Use strong, declarative sentences, reflecting a brand that is a leader and innovator, confident in its scientifically-backed product.
• •Emphasize Safety and Sustainability: Consistently weave these values into all marketing copy to attract partners who prioritize eco-friendliness and healthy solutions.
• •Create a Clear B2B Focus: Direct all copy to a business audience, addressing their needs like product enhancement, competitive advantage, and market growth.

Social Perception

As a new B2B entity, Everspray's public perception is currently shaped by its controlled messaging (website, press releases). Among industry-focused audiences, it is likely perceived as a new, ambitious player with potentially disruptive technology, backed by an experienced founder, with no negative sentiment detected.

Copy Examples

• •Stop watching your fragrance fade. Everspray's patented technology keeps scents in the air for over an hour, not minutes. License the future of aerosol science and give your customers a lasting experience.
• •More Nanoparticles. Longer Persistence. Zero Residue. Everspray isn't just an improvement—it's the new industry standard in aerosol technology. Explore our licensing opportunities.
• •A scientifically proven advantage for your product line.
• •While traditional aerosols are flammable and fade quickly, Everspray offers a safe, non-flammable, and eco-friendly solution that delivers 10x the performance. We're not just selling technology; we're offering a competitive edge.
• •Everspray: The Science of Scent. The Future of Aerosol.