Brand Tone

Sophisticated, expert, and inspiring. The brand uses elegant and refined language, speaks with authority on craftsmanship and design, and focuses on creating atmosphere and character.

Brand Values

• •Craftsmanship & Quality: Commitment to handmade, artisanal, unique, and durable products.
• •Sustainability & Natural Beauty: Bringing old wood back to life, creating sustainable, environmentally and animal-friendly designs.
• •Exclusivity & Timeless Design: Offering unique pieces that are timeless and add character to any interior.
• •Customer-Centric Service: Strong focus on meeting client needs, evidenced by high satisfaction ratings.
• •Passion for Ambiance: Driven by a passion for creating specific moods and enhancing spaces, not just selling lights.

Best Practices

• •Lead with the "Why," Not Just the "What": Communicate the purpose behind the product (creating atmosphere, telling a story) before detailing the product itself.
• •Maintain a Lexicon of Core Brand Words: Consistently use words like artisanal, handmade, timeless, exclusive, craftsmanship, character, sustainable, ambiance, design, and unique.
• •Translate Features into Feelings: Connect product features to emotional and stylistic benefits (e.g., "Crafted from historic wood, each piece carries its own unique story" instead of "Made from old wood").
• •Speak as the Expert: Write with confidence and authority, using declarative sentences that showcase expertise in design and materials, avoiding overly casual language.
• •Ensure Visuals and Text are in Harmony: Ensure every piece of copy complements high-quality, elegant imagery to elevate the visual and confirm the text's promise, crucial for a luxury brand.

Social Perception

Highly positive, viewed as trustworthy and reliable due to high review scores and trustmarks. Customers perceive the brand as offering high-quality, unique products with excellent service.

Copy Examples

• •Beyond illumination. Our craft is in the details—the grain of the wood, the subtle finish, the story of a timeless design. This isn't just a lamp; it's the soul of your room. Discover artisanal lighting that endures. #EversJanssenLifestyle #HandmadeDesign #TimelessInteriors #Craftsmanship
• •Headline: Define Your Space. Design Your Atmosphere. Sub-headline: From boutique hotels to executive offices, our artisanal lighting solutions provide more than light—they create an unforgettable presence. Partner with us to craft an exclusive ambiance for your business.
• •Headline: Tired of Mass-Produced? Choose Handcrafted. Body: At Evers Janssen Lifestyle, we believe in lighting with character. Each lamp is handcrafted with passion and precision, designed to tell a story for years to come. Bring a unique, timeless piece into your home. Shop our exclusive collection now. Call to Action: Discover a Timeless Design
• •Each Lumaway floor lamp is a testament to pure craftsmanship. Born from reclaimed wood and shaped by hand, its form is both a nod to natural beauty and a statement of modern elegance. The bespoke metal finish allows you to tailor its character, making it not just a source of light, but a reflection of your personal style.
• •Subject: An Exclusive Look: New Designs in Artisanal Lighting Body Intro: Dear [Customer Name], This season, we continue our dedication to timeless design and sustainable craftsmanship. We invite you to be among the first to explore our new collection—where every piece tells a story.